Judge, 1888 · page 61 of 87
Judge — 1888 — page 61: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a cartoon. The "New York World" newspaper is boasting about its classified ads ("Want" section) circulation figures for September. The World claims 6,194,270 total copies circulated, averaging 206,475 daily copies—allegedly "the LARGEST NUMBER printed by any Newspaper, American or Foreign." It further claims 53,829 want ads published in 30 days, and that its Sunday circulation (258,812 copies) exceeds competitors by over 100,000 copies. The page invites advertisers and newspaper editors to visit their press-room to "examine the books and satisfy themselves" of these claims—a defensive posture suggesting competitors were skeptical of these inflated circulation numbers. The repetition of circulation superiority claims indicates fierce competition among New York newspapers of this era, particularly regarding advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHESTNUTS FROM JUDGE. THE LEADING “WANT” MEDIUM. +59 The Total Regular Circulation of THE WORLD for the month Wor) of September was yt AROS — GEST ne crasin 294,270 Copies AN AVERAGE OF AND iy 206,475 COPIES Advertising Record For Each Day of the Past Month. SINCE JAN. 1, 1883. The average circulation of the SUNDAY WORLD during the Month of September was ‘Agereneee cach nome axerese Day. 2 Ss 3 9 f=] a 2 Cc [@) PP I Bc s. During the last 30 days THE ‘WORLD has published Fifty- Three Thousand Eight Hundred 44,718 j Ld and Twenty-Nine 47,937 52,246 The LARGEST NUMBER printed by any Newspaper, American or Foreign. A Special Rate for All “ Wants.” ———, Advertisers and the editors and publishers of newspapers are welcome to visit THE "| WORLD'S press-room, examine the books and satisfy themselves-—- 3| That THE WORLD prints, bona fide, more papers than any other newspaper tn| | Amertca-—-. That its regular, bona-fide circulation is about 1,400,000 copies every week-—- That this is over 500,000 copies every week tn excess of the highest circulation o, any other morning newspaper tn Amertca— That the regular, bona-fide ctrowation of THE WORLD on Sunday ts about 250,000 vies, or MORE THAN 100,000 ovies tn excess over thad I of any other Sunday paper in America. THE WORLD, 31 and 32 Park Row. BRANCH OFFICES: New York, 1267 B’way; Brooklyn, 323 Washington st.; Jersey Oity, 54 Montgomery st.; Harlem, 237 E. 115th st. AUTHORIZED OFFICES FOR THE RECEPTION. OF ADVERTISEMENTS AT THE REGULAR ADVERTISING RATES: 1238 Broadway, 953 Broadway, 802 8th ave., near 49th st.; 308 West 23d st., 455 West 48th st., 262, 554, 760, 941, 1007, 1323, 1366, 19211 Gnd 2110 3d ave.j 153 4th ave, cor. 14th sty 152 and 877 Cth ave, 255 W. 125th st, 257 E, 125th st. Bklun--838 and 1179 Fulton st. comicbooks.com