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Sweethearts #78

Aug 1949 · Fawcett · 0.10 USD
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# Sweethearts #78 (August 1949) This issue contains multiple romantic stories. "Love's Farewell" tells of Vee Dennis, a wealthy young woman who discovers that money cannot buy love or true friendship; when she attempts to use her wealth to win affection, she learns that real values in life are priceless. Another featured story involves a woman named Helen who enters a radio station slogan contest, competing for a permanent position at WNAC, while navigating office dynamics and personal insecurities. The issue also includes stories with titles "Slave to Ambition," "The Obligated Heart," and "I Was Thoughtless," exploring various romantic entanglements and relationship conflicts typical of the Sweethearts anthology format.

Contains 4 stories
Slave To Ambition
14 pp · Romance
Sheila WintersBettyLena HuntCarter AmesMr. SnyderMarian Evans

In "Slave To Ambition," Sheila Winters, a devoted clerk in a newspaper’s morgue, finds herself torn between her growing ambition and her loyalty to her boyfriend Carter Ames, a man whose secrets she helps expose. As her desire to become a reporter pushes her to cross ethical lines, the consequences ripple through the lives of those around her—especially when Carter is arrested and later falls ill, leaving Sheila to confront the cost of her choices. With Betty, Lena Hunt, Mr. Snyder, and Marian Evans caught in the aftermath, one woman’s pursuit of success leads to a quiet reckoning far from the headlines.

The Obligated Heart!
11 pp · Romance
Madge AdamsTommy CobbMr. CobbBill DodsonVi

In "The Obligated Heart!", Madge Adams, a private tutor with a heart full of hope, helps Bill Dodson prepare for his college entrance exams, hoping to win his affection through the debt of gratitude. When Bill is admitted to university, Madge is stunned to see him with another young woman—only to learn that his distance came not from indifference, but from feeling trapped by her expectations. As Bill reconsiders his feelings, a quiet moment of clarity begins to unfold between them.

I Was Thoughtless
11 pp · Romance
Sandra WellsHelenDon VickerMr. WellsMr. HewettMiss ToddMrs. Kate HigginsAunt Martha

Sandra Wells, a sharp-witted secretary with big dreams, seizes a chance at a new job by entering a radio slogan contest—only to discover the winning entry was sent anonymously. When she submits the same slogan and wins, she’s thrust into a world beyond her reach, relying on the reluctant guidance of Don Vicker, the charming radio writer whose approval she craves. But when she learns the true author is the quiet, overlooked Mrs. Kate Higgins, Sandra makes a choice that tests her integrity—and sets off a chain of events that leads to a quiet, heartfelt reckoning.

Love's Farewell
10 pp · Romance
Vee DennisSybil FarisMel HowardMr. DennisMrs. Faris

In "Love's Farewell," Vee Dennis’s generosity toward her friend Sybil Faris is less about friendship than about keeping up appearances—until Sybil begins dating Mel Howard, a man Vee secretly desires. When Vee’s jealousy leads her to mislead Sybil, the truth unravels and both Sybil and Mel walk away. In the quiet aftermath, Vee must face her choices and try to mend what she’s broken, hoping to set things right before it’s too late.

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Reprints

Reprinted in Illustrated Life Story for Young Women #3 (1950), Great Lover Romances #41 (1957)

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