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Mad #347 cover

Mad #347

Jul 1996 · EC · 2.50 USD
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In "Broke ‘n’ Narrow," Dave Berg delivers his signature satirical wit in a sharp, thought-provoking exploration of modern life’s contradictions—where inner peace clashes with office routines, therapy meets technology, and even child care gets a surreal twist. With his unmistakable art and writing, Berg distills a yearning for harmony amid chaos, all in a 1996 issue that feels both timeless and perfectly of its moment.

Contains 13 stories
Broke ‘n’ Narrow
6 pp · Satire-Parody
John Travolta [as Sic]Christian Slater [as Smiley]Bob Gunton [as Gidget]Howie Long [as Smelly]Samantha Mathis [as Berry]Wile E. Coyote (cameo)Road Runner (cameo)
Future Olympic Dance Competitions
3 pp · Humor
Mad Assesses the Field of “Potential” Presidential Contenders
3 pp · Humor
Dr. Jack KevorkianJoey ButtafuocoHoward SternSteven SpielbergMark FuhrmanSharon StoneKato KaelinJohn Kennedy, Jr.Snoop Doggy DoggTom Arnold
Mad Visits This Year’s Blahblahpaloser
5 pp · Satire-Parody
Dennis OddmanScary FarrellBeavisButtheadSchroederBilly SchmoeAnthony KiesterTickRon DelicatessenEddie BitterCourtney LumpTrout Reznor
A Mad Look at "When Nature Calls"
4 pp · Satire-Parody
You Have No Chance of Winning an Olympic Medal If…
2 pp · Satire-Parody
The Lighter Side of...
5 pp · Satire-Parody

In "The Lighter Side of..." from Mad #347 (1996), a satirical dive into modern absurdities, the comic skewers everything from office drudgery to the overreach of therapy and technology, all through the lens of a world that’s just a little too eager to find peace in the most unlikely places. With sharp, typeset letters and a tone that’s equal parts wry and bewildered, it turns everyday anxieties into a parade of perfectly ridiculous observations.

What if God Was One of Us?
3 pp · Advocacy, Satire-Parody
Olympic Moments You’re Sure to See
3 pp
TV Shows Geared to Teach Hard Subjects
3 pp
The Wonderful, Wonderful World of Computers
3 pp · Satire-Parody
Wishin’ for the Impossible
5 pp · Horror-Suspense, Satire-Parody
Tom Cruise [as Ether Hunk]Jon Voight [as Gym Yelps]Emmanuelle Beart [as Clam Yelps]Emilio Estevez [as Jerk Keeper]Mickey MouseDennis RodmanKermit the FrogKristin Scott Thomas [as Sayonara]Henry Czerny [as Kiddyounot]Natasha FataleBoris BadenovVanessa Redgrave [as Lax]Jean Reno [as Creaky]
The Diabolical Deluge Deceit
1 pp · Humor, Satire-Parody

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Full credits

writer, artist, inker Dave Berg

Reprints

Reprinted in Mad's Greatest Artists: Sergio Aragonès #[nn] (2010), Mad #18 (2021)

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