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Mad #301 cover
Cover: Richard Williams

Mad #301

Mar 1991 · EC · 1.75 USD
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"Gauche" in Mad #301 (1991) delivers another sharp, satirical dive into the quirks of modern life, with Dave Berg's signature wit and visual flair skewering everything from office rituals to mall culture and the absurdities of modern logic. Cover by Richard Williams captures the issue’s playful cynicism, making it a standout in the series’ long tradition of clever, no-holds-barred humor.

Contains 17 stories
Gauche
5 pp · Humor, Satire-Parody
Patrick Swayze [as Sham]Demi MooreWhoopi GoldbergTony Goldwyn [as Carl]
The Surprising Seafaring Scenario
1 pp · Humor
Just What Is an Eternal Optimist???
2 pp · Humor
Basic Underlying Premises of Various Products, Trends, and Fashions
3 pp
New Kids Albums of the 21st Century
2 pp
Spy vs. Spy
1 pp · Humor
The Black Spythe White Spy
The Lighter Side of...
5 pp · Humor

In "The Lighter Side of..." from Mad #301, Jo finds herself navigating a whirlwind of absurdities—from office politics and mall culture to the quirks of modern sports and the baffling logic of doctors—each page skewering a different slice of life with sharp, satirical precision. With no writer or artist credited beyond typeset letters, the humor lands with the classic, deadpan wit that defined Mad’s signature style in 1991.

The Receptionist’s Revolting Resolution
1 pp · Humor
Ms. HamiltonDr. Max Schouweiler
Little-Known (and Rarely Called) Sports Infractions
2 pp
Warning Labels of the Future Designed to Head Off Potential Lawsuits
2 pp · Satire-Parody
The New Benchmarks, Records and Barriers that Mankind Is Rapidly Approaching Part I
2 pp
The Bloodcurdling Blue-Cross Brouhaha
1 pp · Humor, Satire-Parody
The Real Demographics of Various TV Audiences Volume II
3 pp
A Knack for Phobias
5 pp · Satire-Parody
Henry Jones [as Dr. Midwife]Mary Carver [as Mrs. Hollow]
New Lifestyle Magazines for Huge Untapped Audiences
3 pp · Humor
A Mad Guide on How to Look Upscale Without the Expense
2 pp · Satire-Parody
A Mad Peek Behind the Scenes… The TV News Business
2 pp · Humor, Satire-Parody

ComicBooks.com Value

Our Model is In Beta
Raw (VF) $7
CGC 9.8 · 4 in census $76
CGC 9.6 · 10 in census $35
CGC 9.4 · 7 in census $24*
CGC 9.2 · 3 in census $22*
CGC 9.0 · 1 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

writer, artist, inker Dave Berg
cover pencils, inks Richard Williams

Reprints

Reprinted in Mad's Greatest Writers: Frank Jacobs #[nn] (2015), Mad #21 (2021), Mad #31 (2023)

Key issues in Mad

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