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Mad #270 cover
Cover: Richard Williams

Mad #270

Apr 1987 · EC · 1.35 USD
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“Hokeywood”

"Hokeywood" is a sharp, satirical dive into the quirks of modern life, rendered with Dave Berg’s signature wit and precision in both writing and art. Through a series of interconnected vignettes, the story skewers everything from TV culture to the small rituals of daily routine, all anchored in Berg’s trademark deadpan humor. The cover by Richard Williams perfectly captures the issue’s tone—wry, observant, and just a little bit absurd.

writer, artist, inker Dave Berg · cover Richard Williams

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Cast · 1 character

Full credits

writer, artist, inker Dave Berg
cover pencils, inks Richard Williams

Full plot ⚠ may contain spoilers

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A cynical look at television, first impressions, aging, habits, physical fitness, fashion, travel, seduction, gossip, the economy, permission, ethics, homework, and doctors.

Plot details indexed by the Grand Comics Database (CC BY-SA).

Key issues in Mad

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