Life with Archie #40

In "The White Mustang!" from Life with Archie #40 (1965), Archie and the gang head to Mr. Lodge’s desert ranch for a wild adventure. When Archie and Betty set off on horseback, their ride takes a dangerous turn as they face a rattlesnake and a cougar in the rugged frontier.

In "Brand X Part I," Jo and her friends launch a playful but persistent campaign to "brand" the boys with a rubber stamp marked with their initials, turning a simple school tradition into a lighthearted battle of wills. The catch? Any boy so stamped must become the girl’s date to a classical music concert—a fate the boys find utterly unbearable.

In "Round-Up Time Part II," Jo and the other girls track Jughead across Riverdale, convinced he knows where the missing boys have hidden. But instead of leading them to a secret hideout, Jughead ends up collecting every brand of candy the girls bring—just as he’s always wanted.