Archie's Pals 'n' Gals #135
In "Hit Bit," Mr. Lodge sees a chance to turn Veronica’s sand castle project into a publicity stunt for his new ice cream store, setting off a lighthearted clash of priorities between ambition and summer fun. Written by George Gladir and brought to life with vibrant energy by Stan Goldberg’s art and Barry Grossman’s colors, this 1979 classic captures the charm of Riverdale’s summer days with a playful twist. The cover by Stan Goldberg perfectly captures the whimsy of the moment.
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Mr. Lodge wants Veronica to cut the ribbon at the opening of his new ice cream store, but she's busy helping to build the world's largest sand castle, so he decides that he can get some publicity out of that instead.
Plot details indexed by the Grand Comics Database (CC BY-SA).