Archie's Pal Jughead Comics #154
In "I Am Not Sam!", Jughead finds himself at the center of a surprisingly tangled romance when his newsman uncle steps in to uncover why Sarah and her sister keep calling him Sam—and claiming they’re in love with him. With help from a clever twist involving a photo and a made-up boyfriend, Jughead navigates the mix-up with his usual charm, all while helping mend a broken relationship. Written by Craig Boldman and brought to life with expressive art by Rex Lindsey (pencils and inks), this 2003 tale blends classic Archie humor with a sweet, self-aware twist, all on a cover also by Lindsey.
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Jughead's newsman uncle helps unravel the mystery of why Sarah and her sister call Jughead Sam, and insist that they're in love with him. Emma had used Jughead's photo and concocted a spectacular guy to make her boy friend jealous; Sarah had fallen for the imaginary guy her sister described. Jughead helps get George and Emma back together.
Plot details indexed by the Grand Comics Database (CC BY-SA).