Archie's Pal Jughead #70

In "The Build Up," Jughead’s secret talent for playing the clarinet is exposed when Reggie catches him practicing—only to immediately try to use it to his advantage. With a mix of mischief and charm, Reggie pressures Jughead into helping him win Veronica’s attention, setting off a series of awkward and humorous schemes. Written by Frank Doyle and brought to life with expressive art by Samm Schwartz, this 1961 classic captures the timeless antics of Riverdale’s most memorable misfits. Cover by Samm Schwartz.