Archie's Joke Book Magazine #174

The Pop's Chocklit Shoppe setting is put to perfect comedic use on this 1972 cover, where Archie tries the classic "Guess who, Ronnie?" gag on Veronica — only for her to rattle off what seems like every boy's name in Riverdale before he sheepishly announces "Never mind!" Jughead, Betty, and the rest of the gang are on hand to witness the deflation, making the two-panel strip a pitch-perfect snapshot of Archie's eternal bad luck with the girls. A cheerful slice of Riverdale humor at a breezy 20 cents.