Archie's Joke Book Magazine #106

The supermarket setting on this November 1966 cover, penciled by Dan DeCarlo, captures the Riverdale gang in peak comic form — Veronica pushes a shopping cart while holding up a TV dinner box, Betty and Archie look on in surprise, and Jughead tags along as a deadpan store employee delivers the punchline: "No, we don't carry special TV dinners for COLOR TV!" It's a perfectly timed gag that reflects the era's excitement over color television with the light, breezy humor that made Archie's Joke Book Magazine such a reliable treat. Inside, Bill Kresse's linework and Barry Grossman's colors bring the laughs to life across a collection of gags headlined by "Dynamic Duo.