The Wasp — October 18, 1879 — page 15: what you’re looking at

What you’re looking at

This is primarily an **advertising page** from *The Wasp*, a San Francisco satirical magazine. The dominant feature is a large advertisement for **Nicoll, the Tailor** (a branch of a New York establishment), promoting their clothing and services with an illustration of a well-dressed man. The page includes numerous other commercial advertisements for local San Francisco businesses: photographic galleries, furniture, saws, musical boxes, shirt factories, and tailoring services. There is **no political cartoon or satirical content** visible on this page. The small illustration accompanying the Nicoll ad appears to be a generic gentleman figure used for marketing purposes rather than social commentary. This page demonstrates how *The Wasp* funded itself through advertising while maintaining its satirical editorial content elsewhere in the publication.