The Argosy, November 1908 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. The Demand for Expert Powell Graduates Increases Yearly. Salaries and Incomes $1,200.00 to $6,000.00. The only question for the young man or woman who is attracted to this field of rich possibilities to decide is this: where can the best, most thorough instruction be ob- tained ? The old way, if one were fortunate enough to hold a menial position in some advertiser’s business, was to rely on such meagre help as the advertising manager might offer. ‘The new way—the Powell System with seven years of marvelous success—gives by the greatest correspondence plan in existence more practical advertising skill in two months than the incompetent “ practical office experience ~ Cai 1M Six. Another keynote: practical ad work must be prepared in solitude—it cannot be done in a class. In a word, no advertising expert can give such instruction on the personal-contact plan as I can with the Powell Correspondence System. The expert hasn’t the necessary books, pamphlets and lesson papers, and is obliged to rely on make-shift “ points”? thought up on the spur of the moment. He has no definite plan, and his “ student’? wouid of necessity be obliged to prepare advertising without previous adequate study of principles and suitable models. Most of the running talk of the expert as a substitute for the accurate analysis of the perfect correspondence system would be for- gotten, while the latter prevents this. My system is admittedly the most complete in existence, and it is practically the survival of the fittest. It is /arger than any other advertising course, and covers every department, besides giving a vast amount of extra side help in- struction never attempted by any other course. An expensive booklet exceeding sixty pages is supplied for instruction on engravings. booklet making, etc., in contrast to nine pages of my nearest competitor. But I have avoided all padding and foolish matter not properly belonging in scientific instruction, and by segregating the weekly exhibit and analysis sheets and personal instruction from that which should be purely book instruction, I have made more expert ad men and women than all instructors combined have during the past seven years, and I alone have had the practically unanimous endorsement of America’s COURSE WORTH $1,000.00 EDGAR WARNER, Adv. Mar. & Principal ST. CATHARINES BUSINESS COLLEGE. St. Catharines, Ont., Sept. 5, 19°8, MR. GEORGE H. POWELL, New York Dear Sir:— Allow me to exprers my appreciation of yonr courre in Advertising. I found the lessons not only interesting and well Krad d, but the knowledge gained very valuable, I also liked the plan of rer eiv- ing two lessons at one time, and as each lesson contained from two to four princi palads to write, the rapidity with which Timproved somewhat surprised me. Your instructions were always concise aud your personal criticism of work sent ju makes every doubetul point clear aml plain. ‘This feature alone is worth doable th: cost of the course. The fdeas that [ received have been worth a thousand dollars to me. 1 eau how prepare our own Wook ers, cata: logues, ete., and prepare advertising newspaper copy that brings the commen- datiou of every live business man, Very truly vours, EDGAR WARNER, advertising editors and managers. As a specimen of this exclusive rec- ognition accorded the Powell Sys- tem, the following letter written Sept. 11th, 1908, to Mr. Geo. W. Flowers, Baltimore, Md., by the editor of the Advertisers’ Mag- azine, Kansas City, Mo.. will be of in- terest: ‘‘Your favor of September 8th re- questing my opin- ion of the George H. Powell Course in advertising in- Struction has been received. I consid- er Mr. Powell’s Course by far the best on the mar- ket, and take pleasure in recom- mending it to you as full value for the price asked. I have had opportu- nity to examine very nearly all the correspond- ence courses on the market, and | have yet to find one that I would consider the equal of the Powell Course. make no mistike’ Powell.’’ You will in enrolling with Mr. I shall be glad to send my two free books— elegant Prospectus and ‘‘ Net Results ’—to those wishing larger salaries and business men wishing more business. Merely address me George H. Powell, 1037 Metropolitan Annex, New York In ansicring this advertisement it is desirable that you mention TILE ARGOSY. comiclbooks.corm