The Argosy, November 1908 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. jon SHEET vars INSTRUCT! OWELL'S AMAL’ RKORGE M. A7TH WORK OW IDES sucet CC ELEEECEECEEE ECL Ohe Powell System Side Helps: c ESELE ECE REEL EES The Powell System Side Helps Business Correspondence Form Letters Stationery Designs Postal Regulations Punctuation Manual oo By GeorGe H. POWELL 1908 George i) advertising schoo) pert Ad Writers. ay ers —— — le Crear [el Fo, , ¢ SS Beautityy Fi of ar By “Eon, i 4 1909 : Wer, The Tools that Make, With My £Personal Help, the Most Ex- 300 per cent better than class or Oral instruction. BY GEORGE H. POWELL HE increasing demand for the trained ad writer is widespread—from manu- facturers, retailers, newspapers and agencies, where modern advertising is fast becoming an absolute necessity in retaining old and securing new business. Today the new concern must pay liberally. often prodigally, for quick-acting publicity, and the smart business man knows that a competent expert must be employed, instead of allowing a mere salesman or other subor- dinate to waste most of the advertising ex- penditure with foolish copy. Add the further fact that hundreds of old established houses are constantly being made to feel the pinch of reduced trade through wide awake new rivals that employ modern advertising, and as a result are likewise adopting printers’ ink, and it is plain why the present generation will not see enough competent ad men and women to do the urgent work. In answering this advertisement it is desirable that you mention Tre Arcosy, comiclooks.com