Action for Men, May 1960 — page 49: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A NEW SERVICE FOR YOU Questions and Answers What is it—Best Car Buys is a listing service .. . a publication which is sent you every six weeks. If is an organized effort to bring to you from hundreds of sources throughout the United States a list of new and used cars that you may purchase at dealers wholesale or below . . . it is an organized effort to screen from thousands of current wholesale buys the very best ones and present them to you in published form, describing the car... the equipment... the price... . the address of the seller and complete instructions for buying wholesale. But how can | buy wholesale... | am not a dealer! True, many of these cars can be bought only through a licensed dealer so we have arranged for a licensed dealer to buy them for you. You will be given a registered number and card which will be submitted each time you wish to make a purchase .. . it’s as simple as that. What type of cars will | be able fo buy wholesale! Practically every make and model... . NEW and USED . .-. American and Foreign . . . New cars ordered to your specifications . . . Used cars from the 1950 models through the 1959’s . . . sedans, hardtops, wagons, convertibles, trucks, even cars from over- seas... direct to you. Where do these cars come from! The giant auto wholesalers who sell large volumes of cars to the used car dealers... private company fleets who sell every one or two years... distressed new and used car dealers who must reduce inven- tory . . . car leasing agencies . . . car rental agencies who may sell a car after four months of use but usually after ten fo twelve months. Federal, State, County and City agencies who dispose of cars by bid. . . fleet brokers. What is wrong with these cars .. . they are so cheap! What at first may seem like a gimmick can be explained if you under- stand the sound business principle behind these prices. First of all, remember these are not retail prices, in fact many are below the average wholesale and are excepfional buys for the car dealer as well as for you. These cars are normally sold only fo the car dealer for resale on his lot and if you didn’t know how and where fo buy direct you might end up buying one of these same cars from his lot and be paying him a profit instead of making one for yourself. The fact that you can buy some of these cars below their actual wholesale value is not because they are wrecked or damaged but because they are usually fleet cars and are sold under a different system than the buying and selling of single units. As an example let us examine a typical situation where the fleet user is an insurance company who buys 300 cars each year. To begin with they buy from the dealer who gives them the lowest bid . . . these prices are usually $25.00 to $50.00 over the dealers wholesale. After the company has purchased these cars they set up a fax depreciation on each car which will allow them to sell this car at the end of one or two years for a very small sum compared to its current market value yet justify this loss or depreciation from a tax standpoint. . . this is the first explanation. When the company is ready to buy another fleet the dealer who sells the new cars is rarely in a financial position or willing to take 300 used cars in trade on a gross profit of $25.00 a car. Therefore, the insurance company must dispose of their own cars and this is usually done through the giant middleman or fleet broker who will bid and buy the entire fleet. Since his success is dependent on buying and selling as fast as possible . . . so that he can release his working capital for future bids... he sells price ... for he knows that this is the only way he can unload these cars fast enough . . . his outlook on the car market is how much can he make on his investment in how short a time. . . not what the market potential is for a single car. His formula is simple . . . he divides the total number of cars into total price he pays the insurance company and adds a profit suita- ble for his risk investment and this is the price all 300 cars will be sold for . . . a very democratic action since among these three hundred cars some may be driven 9000 miles while others may be driven 40,000. You see it will be possi- ble for-you to benefit tremendously from this system. BUY YOUR NEXT CAR WHOLESALE CURRENT BEST CAR BUYS 1960 2-DOOR HARDTOPS* Full Price CHEV IMPALAS........°2135 PONTIAC CATALINAS .. . ‘2262 OLDS HOLIDAYS.......°2406 BUICK LE SABRES ..... .°2375 FORD GALAXIES ........°2135 ALSO CORVAIRS, FALCONS, VALIANTS, FOREIGN CARS BIG FLEET BARGAINS 1959 FORDS..°950 FULL PRICE 1958 FORDS.....°'350 AND UP 1958 STUDES .‘375 FULL PRICE 1959 Fords used commercially for 11 months, service records are available for every car. New tires and ~ mileage comparatively low for this type fleet. Well-maintained, excellent buys! This fleet will be sold in Oct., Nov., and Dec., as 1960 replacements are delivered to the company. The 1958’s were commercially used 12-15 months and are available now. Good mechanical condition. Many other thousands of fleet- lease-rental cars will become available at wholesale prices during the next 6 months and will be located in major cities throughout the U.S. Best Car Buys members are sent lists every 6 weeks showing them when and where to buy at these prices. They can buy 1 or 100. Car dealers welcome, too. MEMBERSHIP INCLUDES 1. FULL YEAR’S SUBSCRIPTION TO BEST CAR BUYS (9 issues) 2. WHOLESALE PURCHASING SERVICE AND MEMBERSHIP CARD 3. WHOLESALE PRICING SERVICE FOR 1960 CARS (YEAR'S SUBSCRIPTION FOR AUTO BLUEBOOK) Our Guarantee This service must save you at least ten times its cost on the purchase of a car, listed or requested or we will refund you ten times its cost. Dealers excepted. *Take advantage of the bar- 2) E S T C A R B U Y S gaining power of the many 41 Union Sq. New York 3, N. Y. Dept.CAG-5 | | | | : | thousands of Best Car Buys 7 G60 WMenbershifs $5.00 | | | | | members. Buy your new car NAME AGE at fleet prices. Above prices are F.0.B. Factory prices are| ADDRESS slighfly higher in other cities. Financing available. Prices} C!TY ZONE STATE subject to change. Enclosed is my $5.00 Membership Subscription Fee, dated LDOOlKSKEO O