Pulp Fiction, 1934 · page 148 of 148
Western Story Magazine, May 12, 1934 — page 148: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not a pulp fiction page. It features a stylized photograph of a woman smoking a "Lucky Strike" cigarette against a burgundy background. The visible text promotes "The Height of Good Taste," explaining that only the center leaves of tobacco plants are used—described as "the Mildest Leaves" and "The Cream of the Crop"—while top and bottom leaves are rejected for quality reasons. The ad employs marketing language typical of early-20th-century tobacco advertising, emphasizing product superiority through selective sourcing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE HEIGHT TA I OT the top leaves—fhep re under developed — r j ney aré harsh! ly the Center Leaves. these are ¢ t Leaves (e-\, The Cream of the Crop | ia ae watiaan £ ii.* ‘sm 7 << 7 eet > ———$——| co | , NOT the pottom leaves they ve myverior in uUaiTy—COaTSE ara } Conn boOolksEcom