Pulp Fiction, 1943 · page 115 of 116
12 Sports Aces, January 1943 — page 115: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, specifically a mail-order fitness promotion. The visible content shows Charles Atlas, an "untouched Atlas Champion Cup Winner," promoting his "Dynamic Tension" exercise method through testimonial from a supposed client, J. G. O'Brien. The advertisement claims that 15 minutes daily of this natural muscle-building system can transform a weak body into an "Atlas Champion" physique. A coupon and mail-in form are included for readers to request a free book titled "Everlasting Health and Strength." The page mixes before-and-after imagery with detailed marketing copy emphasizing quick, equipment-free results achievable at home.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE Mailed This Coupon = aE ee tap SMO ATi ag ce 3 ‘—~ . new Yon * Street, * 7 ‘ennai hy, h aky ake a New’ stem of Dyx I J. G. O'BRIEN i a a te Your 2d eat sive we . He a tu . nd 1 ar Atlas Champion ; 3 Day trig) Tength’— BOO. gered: | Cup Winner Fs rey Ul detains This is an ordinary Soasé tint APO, | svapshot of , one. of ADDREsg 2by or Write ER... — ‘harles Atlas’ Califor- Cry Saf EE Wa ‘nian pupils. This is coupon O’Brien sent to get FREE Book. Yours is below—clip it NOW! Prize-Winning Body ' § Gave Him / By): ~ O’BRIEN saw my coupon. He clipped and mailed it. He got my free book and followed my instructions. He became a New Man. NOW read what he says: “Look at me NOW! ‘Dynamic . Tension’ WORKS! I’m proud of the natural, easy way you have made me an ‘Atlas Champion’!” J. G. O’Brien. “Pil prove that YOU, too, can beaNEW MAN”-—Charles Atlas I don’t_ care how old or young you are, or how ashamed of your present physical condition you may be. If you can simply raise your arm and flex ‘it L can add SOLID MUSCLE to your biceps—yes, on each arm—in double-quick time! Only 15 minutes a day—right in your own home—is all the time I ask of you! And there’s no cost if I fail. I can broaden your shoulders, strengthen your back, develop your whole muscular system INSIDE and OUTSIDE; I can add inches to your chest, give you a CHARLES vise-like grip, make those legs of yours lithe “and powerful. I can shoot new strength into TLAS your old backbone, exercise those inner organs, help you cram your body so full of pep, A vigor and red- blooded vitality that you won’t feel there’s even ‘‘standing room’’ left for An untouched weakness and that iazy feeling! Before I get through with you I’ll have your whole frame ‘“‘measured’’ to a nice, new, beautiful suit of muscle! Only 15 Minutes a Day “Dynamic Tension!” That’s the ticket! The identical maturadi method that I myself developed fo change my body from the scrawny, skinny-chested weakling I was at 17 to my _ present Super-man physique! Thousands of other fellows are becoming marvelous physical specimens —my way. I five, you no gadgets or contraptions to fool with. You learn to develop your strength through ‘““Dynamic Tension.’? You simply utilize the DORMANT World’s Most Perfectly Devel- oped Man.’ photo of Charles Atlas, winner and holder of the title, ‘‘The muscle-power in your own God-given body—watch it increase and multiply jee eee SS See eS ee double-quick into real, solid LIVE MUSCLE u CHARLES ATLAS, pept. 491, fi My method— ‘Dynamic Tension’? —will ‘ante the trick for you. No theory BH 115 East 23rd Street, New York, N. Y. | _—every exercise is practical. And, man, so easy! Spend only 15 minutes i I want the proof that your system of ‘‘Dynamic g a day in your own hothe. From the very start you'll be 2p 1 Rennes’ ia pelp puke me a New jieh—eive me 2 . using my method of ‘‘Dynamic Tension’? almost uncon- Eacd ie vale FREE look, “Bveraatiic Meeln acd ‘ sciously every minute of the day—walking, bending over, i Strength,’ ; etc.—to BUILD MUSCLE and VITALITY. K | ki FREE BOOK “VERLASTING HEALTH a ees ee a fi > AND STRENGTH 1 (Please print’ or write piainiv) ‘ In it I talk to you in straight-from-the-shoulder language. b | Packed with inspirational pictures of myself and pupils— © Cashes sec deagtans os ewe Ge neces owe a fellows who became NEW MEN in strength, my way. Let me ' show you what I helped THEM do. See what I ean do for , YOU! For a real thrill, send for this book today. AT ONCE. ea ee ee State ‘serseces Ff CHARLES ATLAS, Dept. 491, 115 E. 23rd St., New York Flas ss ol COnmiclboo C©