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Pulp Fiction, 1939 · page 115 of 116

10-Story Detective Magazine Cover — page 115: what you’re looking at

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10-Story Detective Magazine Cover — page 115: Pulp Fiction, 1939

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# Advertisement Analysis This page is a **full-page advertisement** for Charles Atlas's bodybuilding program, "Dynamic Tension." The ad features a shirtless male physique model with labeled body measurements (neck 17 in., chest 47 in., biceps 17 in., waist 32 in., thigh 23½ in., calf 16 in.; height 5'10", weight 178 lbs) and promises to transform readers into muscular, well-developed men. The advertisement offers a free 48-page instructional book, a 7-day trial period, and mentions a sterling silver trophy awarded to the pupil showing the most improvement. A mail coupon appears at the bottom for readers to request the free book.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Give Me Your Measure and Let Me Prove I Can Make You a NEW MAN?” ILL you give me a chance to prove that I can turn you into a man of might and muscle? Let me prove that I can help you build the kind of strong, evenly-developed body you have always longed to have. A big, deep, husky chest. A powerful back. Biceps like iron. Arms and legs that never tire. A stomach ridged with bands of muscle. And a general physical condition that in- creases the fun of living. Write your name and address carefully on the coupon below. Ill send you absolute- ly free a copy of my FOREARM new book, “‘Ever- lasting Health and Strength.” It re- veals the _ secrets of ‘“‘Dynamic Ten- sion” that changed me from a 97 pound flat-chested weakling into a husky fellow who twice won. the title of ‘‘World’s Most Perfectly Developed Man” NATURAL against all comers ! 4/7 IN. Are You Underweight? Or Too Fat? Are you underweight? Let me show you how to add pounds where they are needed! Are you fat in spots? Put it up to me to pare you down to fighting trim. The purpose of my method of “Dy- namic Tension” is very simple. It is an entirely natural way especially de- veloped by me—to distribute added pounds of powerful muscle over your body—to get rid of surplus fat—and to give you the strength and the kind of physical build that will win you the envy and respect of everyone. And CHEST for those whose systems are sluggish CALF from lack of exercise—to help them tone up their entire body, inside and 16 IN. out. 7-Day Trial Offer I am not making any claims for HEIGHT “Dynamic 'lension’? which I am not 5 FT. 10 IN, perfectly willing to have you prove for yourself. I am simply asking you WEIGHT to give it 7 days’ trial. If it can’t show you enough results in that short period of time—results you can see, feel, and measure with a tape—then don’t go ahead with it—and it won’t cost you one cent! Get my free . book a Te ee Atlas showing, how he “‘prove-it-yourself”? 7- ooks today, is is no TRIAL OFFER. Mail cou- Otel Wicgchoa seapuiek, pon at once. MAIL COUPCN FOR FREE BOOK NOW! s : t NOTES tioto of charie This Sterling Silver Cup Being Given Away by This valuable cup, made » , of sterling silver, stands about {4 inches high on a black mahogany base. |: | will award it to my \pupil who makes the most improvement in his 4, development within the. next three >», months. Therefore, no matter what your measurements may be now, you have an equal chance to win this cup for permanent possession—and with, YOUR name engraved on itt. _Get my free book by: mail- ing coupon below! 48-PAGE BOOK FREE It tells you all about my Dynamic Tension method, and what it has do™> to make big-muscled men ef so matty others. It shows you, from actual photos, how I have developed pupils to perfectly balanced .proportions. If you are not satisfied with your pres- ent physical development—if_ you want to know more about “Dynamic Tension” and what I am ready te prove it can do for your body, get my free g a book, “Everlasting eS Health and Stiength.” Put your name and ad- dress on the-coupon or } a posteard,/and mail it | | today. CHARLES AT- LAS, Dept. 49J, 115 East 23rd Street, New York, N. Y. i | f i CHARLES ATLAS, Dept. 49J, | 115 East 23rd Street, New York, N. Y- I want the roof that your system of Dynamic Tension 1 will help make a New Man of me—give me a healthy, husky body /jand big muscle development. Send me your E free book, /‘Everlasting Health and Strength,’’ and full H details % /your 7-DAY Trial Offer. i | BH Namo /..ccecececceccecceceeecs near ewe eee neeree: | (Please print or write plainly) | a Addr I TOSS, sie wre: oronerereleneile cvereus oxelercl elelevat one jo siete sileWecenere ts eye ees) enens I | City ae es nee Cera no Are lst Uc) @eeeaeenee aee COmiclbooks C©