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Pulp Fiction, 1938 · page 116 of 116

10-Story Detective Magazine Cover — page 116: what you’re looking at

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10-Story Detective Magazine Cover — page 116: Pulp Fiction, 1938

What you’re looking at

# Advertisement Page: H.F. Athlete's Foot Treatment This is a full-page advertisement from an early-20th-century publication promoting H.F., a purported liquid cure for athlete's foot. The page features a clinical photograph of an infected foot (left side) and extensive text describing athlete's foot symptoms, the product's claimed mechanism of action, and instructions for ordering via a free trial coupon. The ad asserts that the fungal germ *Tinea Trichophyton* requires fifteen minutes of boiling to kill, making ordinary remedies ineffective, and claims H.F. provides immediate itch relief. Customers could order risk-free from Gore Products, Inc. in New Orleans, Louisiana, paying only $1 after ten days if satisfied.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sep SERS AUN ed ae ah ED etn be . Me tried all kinds of remedies to cure it with- FOOT ITCH ATHLETE’S FOOT Send Coupon Don’t Pay Until Relieved According to the Government Health Bul- letin No. E-28, at least 50% of the adult population of the United States are being attacked by the disease known as Athlete’s Foot. Usually the disease starts between the toes. _ Little watery blisters form, and the skin cracks and peels. After a while, the itching becomes intense, and you feel as though you would like to scratch off all the skin. #: , 2 tas a - ie. ’ Often the disease travels all over the bot- tom of the feet. The soles of your feet be- ~ come red and swollen. The skin also cracks and peels, and the itching becomes worse and worse. 3 Get rid of this disease as quickly as possi- ble, because it is very contagious, and it may go to your hands or even to the under _ arm _or crotch of the legs. ‘Most people who have Athlete’s Foot have out success. Ordinary germicides, antisep- - tics, salve or ointments seldom do any good. HERE’S HOW TO TREAT IT The germ that causes the disease is known as Tinea Trichophyton. It buries itself deep in the tissues of the skin and is very hard to kill. A test made shows it takes 15 min- utes of boiling to kill the germ; so you can see why the ordinary remedies are un- successful. H. F. was developed solely for the pur- pose of treating Athlete’s Foot. It is a liquid that penetrates and dries quickly. You just paint the affected parts. It peels off the tissue of the skin where the germ breeds. ITCHING STOPS IMMEDIATELY As soon as you apply H. F. you will find that the itching is immediately relieved. You should paint the infected parts with H. F., night and morning until your feet are well. Usually this takes from three to ten days, although in severe cases it may take longer or in mild cases less time. H. F. will leave the skin soft and smooth. You will marvel at the quick way it brings you relief; especially if you are one of those who have tried for years to get rid of Athlete’s Foot without success. H. F. SENT ON FREE TRIAL Sign and mail the coupon, anda bottle of H. F. will be mailed you immediately. Don’t send any money and don’t pay the postman any money; don’t pay anything any time unless H.F-. is help- ing you. If it does help you, we know you will be glad to send us $1 for the treatment at the end of ten days. That’s how much faith we have in H. F. Read, sign and mail the coupon today. PTrETITILitLiLLittii es ss GORE PRODUCTS, INC. 832 Perdido St., New Orleans, La. Please send me immediately a complete treatment for foot trouble as described above. I agree to use it according to directions. If at the end of 10 days my feet are getting better, I will send you $1. If I am not entirely satisfied, I will return the unused portion of the bottle to you within 15 days from the time I receive it. ACE eee: aiiads eee ce beh eae See MDD S68 bn an cus de puawwecenhcdeaveeoscots CITY .. STATE oer COMmicloolkks.corn