10-Story Detective Magazine Cover — page 115: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

"{ assouTeLy NOT! THe ATLAS way-witH NO APPARATUS- MAKES MUSCLES GROW LIKE MAGIC! BILL; vou sure HAVE A SWELL BUILD! DID YOU TRAIN FOR A : LONG TIME WITH WEIGHTS AND PULLEYS ? CHARLES ATLAS Holder of title ‘‘The World’s Most Verfectly Developed Man’’—who offers youa 7-day 'TRIAL with results guaranteed. Men—meet William J. Goldstein, of Metuchen, N. J., win- ner of my 1936 Sterling Silver Cup! A smashing example of what my Dynamic Tension can do! Look at his sculptured stomach muscles—perfectly proportioned arms—beautiful leg muscles—giant shoulders. Read what he says, “It seems like just yesterday that I mailed you that coupon. Look at me NOW! Your Dynamic Tension is the only system that can develop ,. a build like mine—right in the privacy of a fellow’s own home! No weights. No pulleys. No freak drugs or diets. I’m proud of the way you made me an ‘Atlas Champion’!” Do you want a prize-winning body like this? Are you i fed up with having no strength, no vigor, being only me HALF-ALIVE? Then listen— oe 1936 Give Me 7 Days and I'll Prove | Can Rabat Make YOU a Champion! actual photos graph of Wm. Goldstein which Phys- ical Culture Magazine re- produced ina full page ina recent issue. This is the CHARLES ATLAS YEARLY AWARD That’s all I ask—SEVEN DAYS! In just ONE WEEK I'll absolutely PROVE that I can give you, too, the kind of body men respect and women admire! You will actually see and feel the im- provement in even this short time. I was once a skinny, timid weakling of only 97 lbs. I didn’t know what real health or strength were. I was afraid to fight, ashamed to be seen in a swim- ming suit. Then I discovered the amazing secret ' that changed me, like magic, into “‘The World’s Most Perfectly Developed Man’’—the title I won twice and have held ever since, against all comers. My secret is Dynamic Tension. It is the tested, natural method of developing you inside and out! It not only can give YOU the powerful rippling mus- eles you’d like to see in your own mirror ...It also digs down into your system after such needless joy- killing conditions as ordinary constipa- tion, pimples, indigestion, underweight and overweight. I have no use for ‘“‘contraptions” that ean do your heart and other vital organs more harm than good. I have no pills or other queer ideas about body-building. My Dynamic, Tension method is all it takes to make a NEW MAN of you in double-quick time—and I’m _ ready to PROVE it to you in a 7-day TRIAL OFFER. Book of Photographs = FREE ; y Dept. 4912 o 115 East 23rd Let me show you the amazing results ¢ St., New York produced for thousands of other men! Pe N. Y. Pll send you FREE my famous book, ¢ “Everlasting Health and Strength.” o I want the proof that your sys- tem of Dynamic Tension will make It shows actual photos. It tells 4 a New Man of me—give me a exactly what I can now do for ¢ healthy, husky body and big muscle your body! Write your name ys _ development. Send me your free book, and address carefully aa ? Ewerlasting Health and Strength.’’ Coupon. Mail to me person- ¢ INGE) cas umen newb bade goa ally today. I’ll rush your y (Please print or write plainly) °°" free copy to you AT ¢ ONCE! Charles Atlas, Pa Dept. 4912, 115 East ¢ SITES) oarsmen wee edamnbalamrima.sinig cvigieallie Sh Aes eeROiwae 23rd Street, New ¢ Fa ah Sci sk ocean phe ities periodic: eae State York, N. Y. o England—40-42 Chandos Street, London, W.C. 2... — Comicbooe