10 Story Book, August 1938 — page 61: what you’re looking at

What you’re looking at

This is an advertisement page, likely from the back matter of a pulp magazine. It promotes "LULU," described as "the current newsstand sensation in humor magazines," with an August issue now on sale. The ad uses marketing language emphasizing the magazine's popularity ("Everybody's talking about it!") while encouraging potential customers to purchase a copy themselves rather than rely on word-of-mouth recommendations. The advertiser is Sun Publications, located at 529 South Clark Street in Chicago. The layout is simple black text on white background with a bordered frame, typical of period advertising design.