Pulp Fiction, 1938 · page 29 of 148
10 Short Novels Magazine — page 29: what you’re looking at
What you’re looking at
# Page Description This is an advertisement page, not story content. It promotes "Half and Half" pipe tobacco, made by The American Tobacco Company. The ad features two instructional illustrations showing a man pinching his nostrils while smoking (left) and then releasing his nose while pointing upward (right). The accompanying text explains a "flavor test" claiming that tobacco flavor depends primarily on smell rather than taste, and promotes Half and Half's "Flavoroma" blend as combining taste and aroma in balanced proportions. The ad includes an illustration of the product's distinctive "telescope tin" that shrinks as tobacco is used.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
] Do you think that you enjoy the flavor * of tobacco chiefly through your sense of taste? Then make this astonishing test. Pinch your nostrils together while smoking. Notice that your tobacco becomes flat... tasteless... flavorless! How we found FLAVOROMA for you Flavor depends mostly on your sense of smell. Knowing this, we set out to produce a pipe tobacco that would appeal to the senses of both taste and smell...in exactly the right propor- tions to produce finer flavor. And finally—in HALF & HALF—we produced a blend with the very spe- cial quality we were looking for... combining taste and aroma in exacfly the right proportions. We call that exclusive quality FLA- VOROMA. It will add a richer, fuller pleasure to the comfort and enjoy- ment you get from your pipe. Buy HALF & HALF today. Taste for yourself why FLAVOROMA is switch- ing so many pipe-smokers to this finer-flavored tobacco. _ Oopyright 1938, The American Tobacco Company . o/ ’ 2 Now let go. Immediately the flavor returns * ...proving that you enjoy the flavor of: tobacco chiefly through your sense of smell. Flavor, you see, is produced only partly by, the tongue.../argely by delicately keen nerves at the back of the nose. 7 : THE TIN TELESCOPES! x TOGETHER... 4 . STITT itt ttt tt ttt Tt AS You USE UP ‘, THE TOBACCO... yrrrririiittttttittt ttt SVE MINE 4, "a at RING = ~ EM CUTP LUG: ShoKiNe "Yor acco ' THE TELESCOPE TIN gets smaller and smaller as you use it, makes tobacco easy to get at all the way down. No scraped fingers as you reach down for the last load, (Patent No. 1,770,920.) Enjoy the FLAVOROMA of ALF«<HALF FOR PIPE OR CIGARETTE Please mention ACH FICTION GRouP when answering advertisements COmicoookks. Gon