Life, 1929-08-16 · page 3 of 36
Life — August 16, 1929 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It's a Timken Roller Bearings advertisement from *Life* magazine. The illustration depicts a leisure scene—people arriving at and departing from what appears to be a mountain resort or vacation destination via automobile. The ad's message is aspirational: cars equipped with Timken bearings enable freedom of movement and travel ("Men may come and men may go anywhere in cars"). The text emphasizes product reliability ("a Car That Stays Young, safe against thrust, shock, torque and speed") and appeals to both engineers and ordinary motorists. This reflects 1920s-era automotive advertising that positioned quality components as enabling the new automobile lifestyle. There is no political satire or social commentary—it's straightforward commercial promotion targeting consumers with discretionary income.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MEN MAY COME AND* * MEN MAY GO ANYWHERE IN CARS EQUIPPED WITH TIMKEN BEARINGS The ends of the earth are only “begin- nings”’ for Timken Bearings. The best way to begin is to form a con- viction, (and maintain it obstinately if necessary), that the car you buy be “Timken Bearing Equipped” which means a Car That Stays Young, safe against thrust, shock, torque and speed. The “whys and wherefores” are these exclusive features: Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS and Timken-made steel—but the reasons are not so impor- tant as the results. Engineers know the technical side, motorists know the practical side. So motorists. start their car life with “Timken Bearing Equipped”—and live happily ever after. THE TIMKEN ROLLER BEARING COMPANY, CANTON, OHIO TIMKEN: BEARINGS S . comicbooks.com