Life — August 16, 1929 — page 2: what you’re looking at

What you’re looking at

# Sheaffer Pens Advertisement This is a **product advertisement**, not political satire. It promotes Sheaffer fountain pens and pencils, marketed as superior writing instruments. The page features several decorative pens arranged around an illustration of a bird in flight, set within an ornamental leaf-pattern border. The ad emphasizes Sheaffer's "Lifetime" guarantee and highlights their new Safety Skrip bottle—described as "practically non-breakable" and "non-leaking." The copy claims Sheaffer pens "outsell all others in America" and stresses innovations in writing quality and durability. Pricing information indicates Lifetime pens ranged from $3 to $10, with pencils from $5 and up—substantial costs for the era. The advertisement lists multiple international locations where products were available. There is no political cartoon or social satire present on this page.