Life, 1929-08-09 · page 5 of 44
Life — August 9, 1929 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **Fisher Body advertisement**, not satire or political content. The ad features a photograph of two people examining an automobile body, with the Fisher Body company logo (a horse-drawn carriage) prominently displayed. The advertisement's argument is straightforward: Fisher Bodies maintain their quality and appearance "even after years of use." The text claims Fisher Bodies "outlast the chassis" and resist the cheapening processes common in manufacturing. The ad emphasizes Fisher's market dominance and craftsmanship—superior upholstery, genuine glass, careful tailoring, and wood-frame construction—to justify premium pricing. This represents General Motors' Fisher Body division marketing its quality to potential car buyers during what appears to be the early-to-mid twentieth century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ven after years of use a Fisher Body is a source of pride + + » The owner of a Fisher Body car is assured of his automobile looking fresh and new, long after the ordinary body would have become a source of im- ratient dissatisfaction. Common experience proves that Fisher Bodies actually outlast the chassis— hich of course, means a period of many years. © Never in its long history has Fisher been stopped by price. Refusing to be influenced by an incessant and insidious process of cheapening in body manu- facturing generally, Fisher has been able to apply to bodies in the lowest price field, the same basic construction used in bodies for the the most expen- sive cars. Q This greater value is evident at once. You can see it in the luster and smoothness of the exterior. You instantly recognize it in the finer up- holstery, the genuine plate glass, the design and finish of the fittings, the careful tailoring and atten- tion to detail. This superiority growsas you inspect the wood-and-steel framework—until at last you realize fully the wide chasm which separates Fisher Bodies, from ordinary bodies in construction and value. Q Fisher alone can give such body value because Fisher has the largest assured market and the greatest public acceptance in the world. CADILLAC + LASALLE * BUICK «+ VIKING + OAKLAND + MARQUETTE OLDSMOBILE +¢ PONTIAC + CHEVROLET GENERAL MOTORS comicbooks.com