Life — August 9, 1929 — page 5: what you’re looking at

What you’re looking at

This page is primarily a **Fisher Body advertisement**, not satire or political content. The ad features a photograph of two people examining an automobile body, with the Fisher Body company logo (a horse-drawn carriage) prominently displayed. The advertisement's argument is straightforward: Fisher Bodies maintain their quality and appearance "even after years of use." The text claims Fisher Bodies "outlast the chassis" and resist the cheapening processes common in manufacturing. The ad emphasizes Fisher's market dominance and craftsmanship—superior upholstery, genuine glass, careful tailoring, and wood-frame construction—to justify premium pricing. This represents General Motors' Fisher Body division marketing its quality to potential car buyers during what appears to be the early-to-mid twentieth century.