Life, 1929-08-02 · page 4 of 40
Life — August 2, 1929 — page 4: what you’re looking at
What you’re looking at
This is a **Kolster Radio advertisement**, not political satire. The illustration shows three men in casual attire at a golf course—the "19th hole" being the clubhouse bar where golfers socialize after playing. The ad's premise is that men discuss radios during these informal gatherings, and they specifically praise Kolster as "a fine set." The advertiser argues this word-of-mouth endorsement from respected peers (golfers, business associates) is more valuable than formal advertising. The ad targets affluent male consumers who golfed—a leisure activity signaling disposable income—and positions Kolster Radio as the choice of discerning gentlemen. It's a straightforward commercial appeal using social proof and aspirational imagery typical of 1920s advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At the “19th” hole men talk golf «and cars... and radio. And it’s not in the least sur- prising that in these conversations where men speak their minds that you hear, “Kolster is a fine set.” For the makers of Kolster Radio have known from the very start that the unqualified endorsement of Kolster owners was neces- sary to success; and have built accordingly. So if you are considering the purchase of a new radio listen in to these conversations where men gather. You will collect so much ...the “19th? hole evidence in favor of Kolster Radio that you will know you have found the set you want... and you vill be eager to arrange with a Kolster dealer for a home demonstration. Enjoy the Kolster Program every Wed- nesday evening at 10 P. M., Eastern Daylight Saving Time, over the nation wide Columbia Chain. KOLSTER 1d Weekly by Life Publishin, Company, , at New as 2nd Class Matter at the Post Office Dept., Canada. tter New York, June 8, 1 Obhce at Cleveland, Ohio. Eat RADIO ‘otk Post Office, under act of March 3, 1879. $98 Madison Ave., New York, N. Y. Subscription, $5.00. Printed in U. S. Copyright 1929, Life Pub. eS in U.S., England and British Possessions. Copyright by Kolster Radio Corporation, 1929 Vol. 94, No. 2439, Aug: 2, 1929, Ent’d A. Ent'd as 2ad Class Matter at the Post comicbooks.com