Life — August 2, 1929 — page 4: what you’re looking at

What you’re looking at

# Analysis This is a **Kolster Radio advertisement**, not political satire. The illustration shows three men in casual attire at a golf course—the "19th hole" being the clubhouse bar where golfers socialize after playing. The ad's premise is that men discuss radios during these informal gatherings, and they specifically praise Kolster as "a fine set." The advertiser argues this word-of-mouth endorsement from respected peers (golfers, business associates) is more valuable than formal advertising. The ad targets affluent male consumers who golfed—a leisure activity signaling disposable income—and positions Kolster Radio as the choice of discerning gentlemen. It's a straightforward commercial appeal using social proof and aspirational imagery typical of 1920s advertising.