Life — August 2, 1929 — page 21: what you’re looking at

What you’re looking at

This page is primarily an advertisement for the Ruxton automobile, specifically their "Hansom" model designed for town travel. The illustration showcases a stylized 1930s luxury car with an elegantly dressed woman and a formally dressed man (driver) posed beside it. The ad credits the car's construction to three manufacturers: Budd (body), Urban (colorings/paint), and Schomacher (fabrics/interior). This was common practice in early automotive advertising, highlighting quality components from different specialized makers. The "Hansom" name references the hansom cab, a two-wheeled horse-drawn carriage historically used for urban transportation—suggesting this automobile modernizes that traditional conveyance for wealthy clients. The minimalist design and emphasis on style over specifications reflects period advertising aesthetics.