Life, 1929-07-19 · page 32 of 36
Life — July 19, 1929 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion**, not political satire. The left side features a French mineral water advertisement ("Vichy Célestins"), emphasizing its digestive health benefits and 1928 sales figures—typical wellness marketing of the era. The center section, "From the New Books," excerpts passages from contemporary literature, including works by Alice Grant Rosman, Phoebe Fenwick Gaye, Henry Channon, and Erich Remarque's *All Quiet on the Western Front*. The quotes reveal 1920s literary preoccupations: class criticism, war trauma, existential pessimism, and moral decline. The right side advertises "College Inn Lobster à la Newburg," promoting canned seafood as convenient home dining. The literary excerpts themselves contain mild social commentary—critiques of class snobbery and civilization's shallow pleasures—but these are presented as book content, not original satire from *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
widhyy célestins french vichy in 1928 42 million bottles .... sold throughout the world Imagine the number of per- sons who recognize the hy- gienic and curative value of “Vichy Célestins” as a reg- ulator of the digestive sys- tem. What further proof of its beneficial effects can you re- quire? Prescribed by physicians, served in all Clubs, Hotels and Restaurants, this water is for sale by all Grocers and Druggists. FRANCIS H. LEGGETT & CO. 27TH STREET AND HUDSON RIVER NEW YORK General distributors for the United States From the New Books Sign in a Lexington Avenue Book Shoppe: “Loose Ladies” Slightly Thumbed: 75 cents. “My mother, who was a darling, used to say that prejudice, patronage and pessimism toward the rich were the cherished vices of the great Eng- lish middle-class, who are the biggest snobs in the world, and that to argue from one’s own small experience was a sign of a limited intelligence and inordinate conceit.” —Visitors to Hugo, by Alice Grant Rosman. “This girl here... was born to the sound of a salvo of guns; she was weaned at three weeks... only it wasn’t milk in the bottle, it was brandy! Her father was a marquis, but the only powder she’s ever had on her hair is gunpowder . . . Blood’s thicker than water, and Julie knows it, for she’s seen a sight more blood than she ever has water. “The only doll she ever had was a cannon-sponge on a used fuse-stick . and the only time she ever had a roof over her head which didn’t let the water in was when she was in quod.” —Vivandiere, by Phoebe Fenwick Gaye. “Tt is extraordinary how limited we are. All the pleasures of civilization can be reduced to gambling, drinking or conversation, since eating and drink- ing are survivals from primitive times, if not actually borrowed from the ani- mal kingdom. Christianity has failed to produce one first-rate pleasure.” —lJoan Kennedy, by Henry Channon. . . . the generation that grew up be- fore us... already had a home and a calling; now it will return to its old occupations, and the generation that has grown up after us will . . . push us aside. We will be superfluous even to ourselves... the years will pass by and in the end we shall fall into ruin, —All Quiet on the Western Front, by Erich Remarque. PS SISO. College Inn Lobster a la Newburg to serve at home From the cold depths of the sea come the lobsters used in College Inn Lobstera la Newburg. The firm, salt-tanged meat is blended with spices, rich country cream and fla- vored with Sherry wine sauce... aftera famous recipe of Hotel Sher- man chefs, Here is the finest of all sea foods ...ready for you toserve... for the first time in yourown home. By all means try it. Available at all good food shops. College Inn Food Products Co., Chicago. She could not believe him dead. . . . Again, as in his childhood, she saw a bird held fast in Mario’s hand. She heard his voice say, “But I won't hurt it.” And as-her tears flowed it was as if her heart were this bird; but held fast in the all-embracing hand of God. His voice was saying to her, “I won't hurt you.” —The Lady of Laws, by Susanne Trautwein. Nothing better for sloggish appetite than Abbott's Bitters. Sample by mall, SS ets. GW. Abbott & Cay Baltimore, Md. Against our modern luxury of orna- ment and temperament moralists will sing their jeremiads in vain; for it is based upon impulses that have always existed and that now find unusual op- portunity. Until economic circum- stances alter the case, the result will be the same. So long as machinery multiplies leisure, and replaces manual with mental tasks, energies once spent in physical labor will mount in the blood, and make us abnormally sen- sitive to all the stimuli of sex. —Mansions of Philosophy, by Will Durani. Ina Pinch, use ALLEN'S FOOT =EASE comicbooks.com