Life, 1929-07-19 · page 31 of 36
Life — July 19, 1929 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with the conclusion of "Mrs. Pep's Diary," a satirical column about a wealthy woman's social observations. The diary excerpt mocks upper-class pretensions: Mrs. Pep obsesses over shopping, name-drops luxury brands (Cartier), and judges a drunk dinner guest while pretending to sophisticated literary tastes. The **advertisements** reveal 1920s-30s anxieties: - **Hackercraft boats**: Appeal to wealth and speed ("America's Fastest Runabouts") - **Forhan's toothpaste**: Uses fear-mongering about pyorrhea (gum disease), claiming 4 in 5 people neglect gums, to sell oral hygiene—a common advertising tactic of the era that dramatized health concerns to boost sales. Together, the diary and ads satirize consumer culture and status-seeking among the affluent, while the ads themselves exemplify the era's manipulative marketing strategies targeting health anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from Page 18) home with the prize silver, albeit a visual acquaintance with much of the latter has done nought to awaken my own envy. A pleasant talkative evening, and so to bed in the most perfectly equipped guest-room that ever I saw in my life, its only possible omission for an inmate's complete com- fort being a stock-ticker. . Juve 28—Home in the early morning, audibly envious of the lovely old Dutch houses along the way, albeit Sam- uel did assure me that scenery and architectural beauty would sit heavily on one of my temperament about four o'clock every afternoon, the hour when my antennae for excitement do daily bestir themselves. To a shop, re- solved to buy nought but an ice-pick and ribbon for slip- per bags, but Lord! I did succumb to two more sleeve- less-dress lengths of pink dotted Swiss and embroidered pongee, thereby assuring Cooperstonians of a frigid sum- mer. Thence home, finding there a gold sewing set from Cartier’s which F. C. had forgotten to give me at Christ- | mas time, and so struck was I with its splendor that I did sit down to write her my thanks straightway, inscribing the envelope, since she is casual about her mail, with “Con- tents Scandal: Open Upon Receipt.” Reading this after- noon in “The Dawson Pedigree,” I did further tighten my requirements for mystery fiction by putting a ban on all sleuths with ornate vocabularies and a tendency to quote the pocts. Samucl in time for tea, bringing a stranger who imbibed so many gin fizzes that I was minded of the man in “Sleeveless Errand” who wished he could turn him- self inside out and swim home. I was relieved to hear that our guest had a dinner engagement, and to note that its consequence to him did not lessen with the progress of his libations. HACKERCRAET uality Surmounts all Barriers of Price Appeal ~~~ John Hacker, N. A., creator and builder of more fast racing bulls than any other designer, offers the Hackercraft series of genuine mahogany runabouts to the yachting public as his supreme achievement. More elegantly fitted and finished, smarter in appearance, smoother riding, more comfortable, the thoroughbred qualities of Hackercraft rise above the price standards of ordinary motor boats. Significantly, Hackercraft has won every major runabout event in America durin: 1929... , Now hold the International Runabout Championship o' Europe. ‘The Hackercraft catalog fully describes these quality boats. Write for It today. HACKER BOAT COMPANY 544 River Drive Mt. Clemens, Mich. ‘AMERICA’S FASTEST RUNABOUTS No matter how white teeth may be NOBODY’S IMMUNE‘ *4 out of 5 While Caring for Teeth Neglect the Gums and Sacrifice Health to Pyorrhea ENTAL authorities tell us that in this super-civilized age of luxurious living and soft foods, proper care of the gums is as important as care of the teeth, For when gumsare neglected they cannot resist disease. They recede from the teeth which loosen in their sockets. Then Pyorrhea sets in. Its poisons ravage health and leaveintheir wakea trail of havoc... Aneed- less sacrifice made by 4 persons out of 5 after forty and thou- sands younger. Brush your teeth, of course. Butalso brush gums vigorous! with Forhan’s for the Gums. 4 helps to firm gums and keep them sound. As you know, Pyorrhea seldom attacks healthy gums. When you have used Forhan’s for a few days you will see an improvement in the appear- ance and health of the gums. Also you will note that this den- tifrice cleans teeth and protects them against acids which cause decay. Pay a semi-annual visit to your dentist. And start brush- ing teeth and gums with For. han’s regularly, morning and night. Teach your children this health habit. /l thank you in later years. Get a tube of Forhan’s from your druggist today. Two sizes—3Se and 60c. Forhan Company New York orharys for the gums YOUR TEETH ARE ONLY AS BEALTHY AS YOUR GUMS comicbooks.com