Life, 1929-07-12 · page 41 of 48
Life — July 12, 1929 — page 41: what you’re looking at
What you’re looking at
This is a **Hay's Five Fruit advertisement**, not satire or political commentary. It depicts a glamorous 1920s garden party where well-dressed women gather around a decorative bowl—the "flowing bowl" of the title—suggesting refined hospitality and social grace. The ad emphasizes the product's versatility: it can be used in cocktails, iced tea, desserts, and sauces. The "beauty rallies" around the fruit juice, positioning the product as essential to elegant entertaining. The accompanying images show serving suggestions and a mail-order coupon for recipe ideas ("33 Ways of Serving"). This reflects 1920s marketing that associated consumer products with aspirational lifestyles and leisure—particularly targeting women as hostesses responsible for sophisticated home experiences. The language ("lissom grace," "ravishing") and imagery romanticize both the product and the women consuming it.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rallies’ eat the Ro Un Flowing Bowl A SUNLIT garden awakens to the call of bridge...blos- C soms with fair women, flowerlike in lissom grace, Clusive fragrance and filmy gowns. A gracious hostess sounds the mood and mode of the hour, introducing Hay’s Five Fruit...toast of the brave as well as the fair. Beauty rallies ‘round the flowing bowl. Hay’s Five Fruit...pure, vitamine-laden juices of ripened fruit...plays many, many roles. You'll glory in the posses- sion of its secrets. It may be the soul of a sauce or dressing; the body of a cocktail or other beverage. Its ravishing fruit flavor lends distinction to iced tea and ecstacy to ice cream. This famous red-wrapped bottle is an inexhaustible treasury of delightful home experiences for you and your friends. Make, or renew, your acquaintance with Hay's Five Fruit at the first good food or fruit store. And please write for “33 Ways of Serving” Hays Five Fruit. HAY'S FRUIT JUICE CO. Portland Maine Hay's Five Fruit gives jetties and desserts pure fruit taste Add Five Fruit to iced tea or any beverage for glorious favor Nae... 2... cennen sone eperes orae eneee © My dealer's name... ---+-v-e--ne0e srnea—ntomne en comicbooks.com