Life, 1929-07-12 · page 4 of 48
Life — July 12, 1929 — page 4: what you’re looking at
What you’re looking at
This page combines advertisements with content promoting Life's "Short Stories of Life" contest offering $5,000 in prizes. The "Sportsmen" advertisement references seasonal British activities (Scottish Yuletide hunting, salmon fishing, partridge shooting, golf at St. Andrews, grouse hunting, and Channel crossing to Paris). It appeals to wealthy readers with leisure time and disposable income for travel and field sports. The cartoon below depicts "The next place for show windows"—an aerial view of New York City skyscrapers reimagined as display windows for commercial goods. This appears to satirize urban commercialism and the growing dominance of advertising in American city life during the 1920s economic boom, suggesting that even architectural landmarks were becoming vessels for consumerism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hw you a date on the moors this year... Scotland, Yorkshire, Durham, you and your gun, and the grouse flying high... “well done, a pretty shot!” -y Or are you off for stag... driven, or stalked at dawn through the still dripping woods?=9- August the 12th is the date for you. You'll get a bit of salmon fishing, too... you'll cast for speckled trout in your favorite pool. September first brings the partridge, and the pheasant rocketing over. ov Golf at St. Andrews... golden days in the high clear air, miles from a ticker, years and years from work. “ FIVE days across“the longest gangplank in the world.” Chefe that couldn’t make a commonplace dish if they tried, the gayest, youngest crowd, service that means complete relax- ation...a special train for London...over- night to the moors. *¥* Across the Channel to le Havre, a three-hour express for Paris, oe drench Line e Information from any authorised French Line Agent or write direct to 19 State Street, New York City The next place for show windows. g@Lifey July 12, 1929 Vol. 94 Number 2435 Published by LIFE PUBLISHING COMPANY. 598 Madison Avenue, New York Cuanes DANA Ginsow, Chairman of the Bou | Cia MAxweLt, President t LaNcuoane Ginson, Vice-President Heney A. Ricurer, Secretary-Treaeurer Norman Antuony, Editor f Live is published every Friday, simultaze ously in the United States, Great Britain, Cas. ada and British Possessions. Title registers! in U. S. Patent Office. The tezt and illustrations in Live are copp righted. For Reprint rights in Great Briteix apply to Lire, Rolls House, Breams Buildings Fetter Lane, London, E. C. England. Tee foreign trade supplied from Live's Lond Office, Rolls House, Breams Buildings, London, E. C. No contributions will be returned unless ev | companied by stamped and addressed envelope Lira does not hold itself responsible for the loss or non-return of unsolicited contributions Notice of change of address should reech this office two weeks prior to the date of isree | to be affected. All communications should be addressed to LIFE, 598 Madison Avenue, | New York. Yearly subscription Rate, $5.00 (Canadien, $5.80; Foreign, $6.60.) LIFE: Published Weekly by Life Publishing Company, 598 Madison Ave., New York, N. Y, Subscription, $5.00, Vol. 94, No. 2436, July 12, 1929. Entered as 2nd Class Matter New York, June 8, 1883, at New York Post Office, under act of March 3, 1879. Printed in U. S.A Entered as 2nd Class Matter at the Post Office | at Cleveland, Ohio. Entered as 2nd Class Mat. [ ter at the Post Office Dept., Canada. Copyrigtt 1929, Life Pub. Co., in U. S. England and British Possessions. Short Stories of Life $5000 PRIZES RAY LONG MERL!I Edilor, Editor, Cosmorowitan Macazine Amentcan Macazixt ROBERT BENCHLEY The Editors of Lire will award $5,000 for the best short stories published in Lire during 1929. They may be light fiction, timely burlesques, detective or mystery stories, or humorous stories, but they must be short: six to seven hundred words. One story will appear each week and regular rates will be paid, on acceptance, in addition to the award, for each story published. Any number of stories may be entered by any one writer, and all will stand equal chance in the final awards. Address manuscripts to SHORT STORY EDITOR comicbooks.com