Life, 1929-07-12 · page 34 of 48
Life — July 12, 1929 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not satirical content. **Left side:** A Beeman's Pepsin Gum advertisement claims the product aids digestion, targeting consumers concerned about digestive health—a common early 20th-century marketing pitch. **Center:** The "Such is Life" section contains three reader letters discussing Life magazine's content (complaints about missing features, praise for the publication, and a heated political letter attacking the Anti-Saloon League and Prohibition enforcement as corrupt). **Right side:** An advertisement for Edgeworth pipe tobacco targeting young men, citing four reasons they're "switching to pipes": personal liberty, campus fashion, mental clarity, and the claim that pipes deliver tobacco in its "purest form." **The satire, if any:** The "Movie Proverbs" section offers mild humor observing cinema conventions (longer films have more familiar songs, the conductor's hair correlates to orchestra size, etc.). The page reflects 1920s concerns: Prohibition debates, emerging youth culture around smoking, and digestive anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
few Beeman’s Pepsin Gum after meals. When your digestion le: perfect, chew Beeman’s and keep it thatway. When your mouth just yearns for a emooth-and-sooihing chewing gum, try Beeman’s. For 30 years it has been the favor- ite of millions of people who chew it for flavor—and chew it to avoid indigestion. Try a package today. aids digestion Thomaston, Ga. Dear Lire: Why omit from your June 14 issue “Life at Home?” I trust this doesn’t mean that you have discontinued this feature permanently. If “Jumping at Conclusions” is funny, please quote your best price for completely overhauling my sense of humor. But don’t worry unduly, over this letter—as long as O. O. McIntyre writes “Theatre”, you'll get my dime each week. Yours truly, Olin P. Miller. Cleveland, Ohio. Dear Lire: I don’t recall the first number of Lire, but there have been mighty few issues that I have not read. I must like most of it. Not all! I notice you make no comments on the letter of Mr. Robert L. Ranson in the May 31 issue. May I suggest one which I consider appropriate. It is my duty as an American citi- zen to obcy the laws of my country, but before that there is an obligation to prevent any legislation or the en- forcement of any put on the books thru bribery and blackmail. The Anti- Saloon League has been more corrupt than the saloonkeeper as a whole ever was, and the man who defends it is lacking in true citizenship. This ap- plies to every one, including Mr. Hoo- ver and Mr. Ranson. I always voted dry until the Anti- Saloon League came into action, but I recognize the fact that when a set of unscrupulous men can bulldoze a leg- islature into something—anything— which happens to suit sheir fancy without consulting the people we are indeed in peril. Yours truly, ]. Ward Wickersham. “Movie” Proverbs The longer the film the more fa- miliar the theme song. The nearer the centre of the row the fewer the disturbances. The bigger the orchestra, the longer the conductor’s hair. The nearer the screen, the stiffer the neck, The less télk in the picture, the more in the audience. —London Opinion. Why Young Men Are Switching to Pipes Here are four good reasons Some young men will tell you they have turned to a pipe because (1) it’s one of the few manly rights they still can call their own, Some because (2) it’s now the fashion on almost every college campus to smoke a pipe. Others because (3) a pipe seems to help their brains work better. Whatever the reason—this fact remains: young men ARE switching to pipes be- cause they are learning what science has always held: (4) the sweetest, purest form in which tobacco can be smoked is in a pipe! Read what Author Felknor says about it. (His and all other letters from Edgeworth smokers are absolutely genuine—unpaid and unsolicited.) Larus & Bro. Co., Richmond, Va. entleman claims to have smoked for thirty years and that exceeds my age. But being a die-hard, I am retaliatiog in a mild way with some facts that I am positive that be and thou sands of others will agree with me upon have smoked Edgeworth for Sve years, trying other tobaccos uotil I have come’ to the conclusion that when better tobacco is offered, Edgeworth will offer it A pipetul of Edgeworth means a smooth, fragrant emoke, a long-buraing tobacco and smoking comfort to the nth Bent over a ty; article of story, degree ter and busy on an ght and. expression come more clearly, and above all, Iam not bothered with having to relight. Most sincerely yours, (Signed) Wm. Howard Felknot Edgeworth is mild, surely; but the full- bodied character of its Burley blend al- most invariably wins over a pipe-smoker on the first few puffs! Won't you try some FREE? Undoubtedly Mr. Felknor first met up with Edgeworth by writing for one of our generous FREE samples. Won't youdothe same? Simply send your name and address to Larus and Brother Co., 16 S. 21st Street, Richmond, Va., and we will be lad to send you enough Edgeworth eady-Rubbed smoking tobacco for a number of smooth, cool, fragrant smokes. Both Edgeworth Ready- Rubbed and Edgeworth Plug Slice come in various sizes, from small pocket packages to handsome pound humidor tins. Plug Slice Edgeworthis packed in thin slices, for pipe smokers who like to ‘rub up” their tobacco in the palm of the hand. comicbooks.com