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Life, 1929-07-05 · page 36 of 41

Life — July 5, 1929 — page 36: what you’re looking at

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Life — July 5, 1929 — page 36: Life, 1929-07-05

What you’re looking at

This page's central feature is a humor feature satirizing how magazine stories continue across pages. Life invites readers to submit funny unintended meanings created by reading a story's final line followed immediately by the next page's opening line—without turning the page as instructed. Examples shown include absurd juxtapositions: a dramatic escape ("just as he leaped for safety") followed by "Anne and Lindy are continued from page one," or a poisoned snake bite in Ecuador that "continued on page 2"—implying the deadly bite somehow persisted in an unrelated story. The satire mocks both magazine formatting conventions and readers' potential confusion when stories sprawl across multiple pages. Life offered $5 per published submission, making it a participatory humor feature for 1929 readers. The page is otherwise filled with period advertisements (dental cream, peanuts, ham, eye drops) typical of the era's magazine content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A NEW EYE-OPENER YOU'LL open your eyes wide with surprise when you dis- cover the added pleasure that Squibb’s Dental Cream gives to smoking. Brush up with Squibb’s. Then you'll -have a legion of little Milk of Magnesia par- ticles tucked away in the mouth crevices to protect your smok- ing taste from growing sulky and tepid. These particles neu- tralize destructive acids. The whole day through, they make each smoke taste brisker and more pleasant. Begin using Squibb’s Den- tal Cream tomorrow. All drug stores have it. 40c for a large tube. © 1929 by E. R. Squibb & Sons GUARD THE DANGER LINE Life Jumping at Conclusions Note—When reading a story that breaks over to another page, include the “continued” line with the last line and see what you get. Lire will pay five dollars for each one printed, but remember that other people read the same magazines you do and the first one in gets the five. Send them to the Conclusion Editor, Lire, 398 Madison Ave., New York. Conclusions must be clipped from newspaper or magazine. None will be returned. Finally he broke away, and, just as he leaped for safety, one of the ladies called “Oh, Nils!” Please turn to page 114. —Photoplay. Anne and Lindy are continued from Page one. —Miss Democrat. A second died of a poisonous snake’s bite in Ecuador. The third continued on page 2, column 5. —Detroit Free Press. Any one with half an eye can see that women’s clothes are getting scan- tier and scantier and if we aren’t care- ful in no time they will be entirely discontinued on page 12. —Cincinnati Tribune. I started from Los Angeles on May 16, 1916, and my tough luck continued on page 166. —Popular Science Monthly. “How's that?” the major asked, and it seemed to Benny that heaven at last had continued on page 112. —Saturday Evening Post. “I wonder,” Reggie murmured. He drew a long breath. “Well, let’s turn to page 82. —Delineator. For some unknown reason, Santa Claus concluded on next page. —Liberty. Then, too, his clothes were exactly right. I mean by this that, though they did not look as if they continued on page 104. —Saturday Evening Post. UNCLE DAN'S HAMS Old Virginia Hams cured on farm, smoked with hickory wood, brown as a berry, sweet as a nut. Shipped all over the world. Write ener! price schedule. Satisfaction guar- anteed. OWEN HAM CO. Box C, Doylesville, Va. After the tennis game or whenever there’s a hungry crowd to feed —serve Planters Salted Peanuts. There's real teamwork when Planters Peanuts and a husky ap- petite get together. These big, Virginia Peanuts are roasted and wholesome. Salted just right. “The Nickel Lunch."" Sold only in the glassine bag with MR. PEa- NUT on it. Buy a bag every day. PLANTERS NUT & CHOCOLATE COMPANY U.S. A, and Canada PLANTERS SALTED PEANUTS soothing to eyes Always apply Murine after swimming, motoring and other outdoor activities to re- lieve eye irritation. It not only soothes away the burning feel- ing but clears up the blood- shot condition. 60c. Try it! RINE, ‘on YOUR EYES comicbooks.com