Life, 1929-07-05 · page 32 of 41
Life — July 5, 1929 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Kaffee Hag Coffee ad addressing a genuine consumer concern of the 1920s-30s era. **The Central Premise:** The ad acknowledges that many people loved coffee but avoided it at dinner because caffeine disrupted sleep—a real social problem. Kaffee Hag marketed itself as a solution: coffee with 97% of caffeine removed, allowing "friendly coffee" at any hour without sacrificing sleep. **The Social Context:** The cartoon illustration shows well-dressed diners socializing over evening coffee, implying that coffee at dinner was desirable for social reasons, not just stimulation. The ad's language ("what could be more welcome to the coffee lover who has been putting up with substitutes") suggests previous decaffeinated options were unsatisfactory. **The Satire Element:** The page's small humor section jokes about a jazz conductor being hit with a saxophone—unrelated to the main content and typical filler humor of the era. The page reflects 1920s-30s consumer culture where decaffeination technology was novel and marketed as enabling social pleasure without health consequences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
needs to Give up friendly coffee So MANY people enjoy to the fullest their breakfast coffee—and yet strictly deny themselves its flavor and cheer at the evening meal. And all because ordinary coffee contains a drug that often upsets sleep. If they only knew it—how unneces- sary! For there's a coffee, today, that lets you sleep. A coffee with 97% of this drug caffeine removed. Kaffee Hag Coffee will not disturb your nerves nor keep you awake. Kellogg’s* Kaffee Hag Coffee is not a substitute. In fact, there’s no purer, more satisfying coffee on the market. It's a blend of several of the world’s choicest coffees. Mellow, full- strength, heartening. Try Kaffee Hag Coffee. All the family can drink this delicious coffee morning, noon and even at night, with- out harm. And what could be more welcome to the coffee lover who has been putting up with substitutes! Kaffee Hag Coffee comes in sealed cans. Steel cut or in the bean. Sold by dealers everywhere. Served in hotels, restaurants, on diners. Let us send you a generous trial can. Mail the KAFFEE HAG CORPORATION 1900 Davenport Ave., Cleveland, Ohio Please send me, postpaid, enough Kaffee Hag to make ten cups of good coffee. I enclose ten cents (stamps or coin). Name. Address * Now a tellogg product Life onfider tial Guide Confider tial G mice Country Night Clubs Arrowntan Ix, Riverside Ave. Nice place. (Out Bway to 246) Petuam Heat Inx. Good place. (Pelham | Parkway) Post Lovce. Road past New Rochelle) Suowrtace, Valley Stream, “Tex” Guinan’s new home. (Merrick Road) Pavition Rovat. Nice place, good crowd. (Merrick Road) Winpstam Canin, near Montclair, Great place. (Holland Tunnel to Montclair, Pompton Turnpike to Riverdale) Canary Cortace, Madison. Tunnel to Madison) Buve Hints Pranration, Plainfield. Very nice. (Holland Tunnel to Plainfield) Nice, (Holland Dance Numbers (Sheet Music) “Hut In Hoboken” (Little Show) “Moanin’ Low” (Little Show) “Can't We Be Friends” (Little Show) “Or What Have You" (Little Show) “One In The World” (No show) “Love Lady” (No show) “One Sweet Kiss” (No show) Records Use Done Witat I’'xt Doixo For Love—(2) I'm Featuerine A Nesr (Victor) Sophie Tucker's latest. Lownown Ruyrist—(2) Gorra’ Freix’ For You (Columbia) Just mean and very hot. S'rosn—(2) THe Oxe Ix Te Worto (Vie- | tor) The voice that charmed 1,000,000 women. Kipptes Kasaret—(2) Aw Everut or You (Columbia) (1) Light and peppy. (2) Shick tune, vocal chorus, Lonesome Roap—(2) Susanna (Victor) (1) Dreamy, soft fox-trot. (2) Lowdown blues. Bany Wuere Can You Be—(2) | Kiss Your Haxp Mapame (Columbia) Bing Crosby singing, and it’s grand. Cellarette, sideboard or ocean steamer kit is income Piste withose Abbort’s Biteers. Aids digestion. Sample y mail, 25 cts, C. W. Abbott & Co, Baltimore, Md. Last week a member of a jazz band hit the conductor on the head with a saxophone. After all, there's a use for everything. —Humorist. Ina Pinch, use ALLEN'S FOOT =~ EASE Famity Frienp: So your boy got his B. A. and M. A. before leaving college? His Host: Yes, indeed; but PA still supports him. his —Answers, Good place, good music. (Post | ’ CALIFORNIA 13 days of Romance on The Recreation Route IF life seemsa trifle drab, why not fransfoem yourself into a completely new person, by sailing The Recreation Route between New York and Calj- fornia? Finest, fastest ships— NEW Virginia and Califeraia (largest American-built steamers), and the popularS.S, Mongolia. Route: New York, Havana, Panama Canal, San Diego (Coronado Beach), Los Angeles, San Francisco—in either direction. The new S.S, Pennsylvania sails westbound on her maiden voyage Oct.19, Round Trips, One Way Water, One Way Rail. Home town back to home town again, Steamer either way. Choice of rail routes across continent. Reduced summer rates are effec tive now, For full Information address No.1 Broadway, New York; 180 No. Michigan Ave., Chicago; 460 Market St., San Francisco; our offices elsewhere or au- thorized steamship or rallroad agents, fanoma facific Line international Mercantile Marine Company There’s a Real Old Sea Dog Air About a Corsair Corsair Cruisers and Cruisader are 30 feet of just plain “‘saltiness” ... With a jaunty sweep to their lines and romance in their every plank. They are designed and built by men who know the water for those who love the thrill of it. g Get out on the water in a Cor- sair . . . and let the whip of the wind and the slap of the waves roll back the years. If there’s no dealer nearby to give you a ride, write for our complete illustrated catalog L-7, oa CORSAIR BOAT CO. 1030 Buhl Building DETROIT, MICHIGAN comicbooks.com