Life, 1929-07-05 · page 2 of 41
Life — July 5, 1929 — page 2: what you’re looking at
What you’re looking at
This is primarily a **carbonated beverage advertisement**, not political satire. The cartoon depicts a character named "Jonah" descending a gangplank from what appears to be a submarine or ship. The caption reads "A Whale of a Trip!"—a pun referencing the Biblical Jonah and the whale. The advertisement's narrative presents Jonah as a traveler praising bottled carbonated beverages he discovered aboard, calling them "refreshing and delicious but decidedly wholesome as well." The "whale" pun works on multiple levels: Jonah's famous whale encounter, and "whale of a trip" as slang for an excellent experience. The ad promotes bottled carbonated beverages through humor and creative wordplay, ending with the tagline "THERE'S A BOTTLER IN YOUR TOWN."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Free! Write today for THEREB’S A “A Whale of a Trip!” SPARKLING MOMENTS in the HISTORY OF BOTTLED CARBONATED BEVERAGES ... smiled Jonah, descending the Gangplank “I always journey by the Whale line,” Jonah explained to the reporters who had received a tip by radio to interview the noted Prophet. “I find them ever thoughtful of those little things that add so much to the comfort of a traveller. “Just for example, on this voyage I found that the elder Mr. Whale—old J. G. himself, mind you—had placed an assortment of bottled carbonated beverages in my stateroom. It was a ersonal service that I assure you was ighly appreciated. Ay erage: ref this new Freee salad, ee BOTTLER "We submarine travellers, you know, find great inspiration in these sparkling bottled carbonated beverages, They’re not only refreshing and delicious but decidedly wholesome as well. “And now if you boys would like a photograph for the morning edition, I'll be glad to oblige. Shall I assume the pleasant expression of a house- holder whose ice box is laden with an assortment of these delicious bottled carbonated beverages?” AMER! CAN LERS CARBONATED BEVERAGES IN YOUR comicbooks.com