Life, 1929-06-14 · page 41 of 44
Life — June 14, 1929 — page 41: what you’re looking at
What you’re looking at
This page mixes advertising with social commentary typical of Life magazine's satirical approach. **"Behind the Scenes"** is a Squibb's Dental Cream advertisement dressed up as lifestyle advice—promoting tooth-brushing to enhance smoking enjoyment. The irony is deliberate: the ad acknowledges smoking's harmful effects ("dangerous acids," "harshen your taste") while selling a product that enables continued smoking. **"Guard the Danger Line"** appears to be an anti-smoking message, though the exact meaning is unclear from context alone. The literary excerpts mock various contemporary obsessions: "Subway People" presents urban commuters as spiritually dead; the health piece sardonically defends "moderate Babylonism" (luxury/excess); another mocks pretentious dieting advice. **The France travel advertisement** promises authentic historical experience as superior to reading—positioning tourism as the modern alternative to book-learning. The page exemplifies 1929 Life's formula: juxtaposing ads with satirical commentary that gently mocked consumer culture while still profiting from it.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BEHIND THE SCENES BACK-STAGE in your mouth, you can do quite a bit to make smoking even more pleasant than it is now. Every morning and night, in your own private bathroom, brush your teeth with Squibb’s Dental Cream. Notice the difference. Every one of your favorite smokes has an added zest and flavor. Little particles of Milk of Magnesia are protecting you. They’re neutralizing the dan- gerous acids that murk your breath, and harshen your taste. Set your smoking stage to- morrow with Squibb’s Dental Cream. All drug stores have it. 40c a large tube. © 1929 by E. R. Squibb & Sens GUARD THE DANGER LINE From the New Books Subway People Sitters, waiters—riders to eternity, Shuffling in the shadow world, all day long; Standers, thinkers—joggers to eternity, Swaying to the rhythm of the sad loud song. Faces, people,—travelers to Nowhere, Reading what the ads say: Buy My Soap! Dreamers, waiters—never getting No- where, Riding to the places of the Long Lost Hope. Chewers, dreamers,—riders to eternity, Buried in the slumber of the deep black hole; Sleepers, workers,—laughing at eter- nity, Shoulder blade to shoulder blade, and soul to soul. —The Lady is Cold by E. B. W. “The royal road to health lies not in any formula promoted by some former trainer of prize-fighters. The worst thing about exercising to reduce is that exercise stimulates appetite and diet becomes torture. The vegetarians say that animals living on a vegetable diet are strong and tractable while the meat eating animals are ferocious. The most ferocious man I ever saw was a vegetarian who had eaten a caterpillar with his lettuce.” —An Hour of Health by Dr. Morris Fishbein. The life of the wasters is suicidal and the deaths they die are the lux- urious deaths—dropsy, Bright’s dis- case, diabetes, heart disease, gout, lum- bago, cancer. But they who commit suicide by extravagance are necessary even though they may not always be nice. Curb their lavishness and the world is shocked. Exports languish, bankruptcy scales go up, unemployed ranks swell, banks feel the strain, money is cheaper but the cost of liv- ing is higher. A moderate Babylon- ism is good for what ails the world. After all, the damn fools are only hurting themselves. —From Deauville to Monte Carlo by Basil Woon. At Counters where I eat my lunch In dim arcades of industry I cock my elbows up and munch Whatever food occurs to me. —The Lady is Cold by E. B. W. Don’t read history... Go and see it! To get your history ina book is like fall- ing in love by correspondence... you have the facts, but where's the thrill?...Go to France this summer and find the splendid past framed in the vivid life of today!... See the thirteenth century come alive in the Cathedral of Amiens...and don’t for- get the antique shops.... Study the old and new in tapestries at Beauvais...Get the feel of Norman houses in Lisieux.... Stand at the top of Mont St. Michel and understand Europe from the Druids down to the little abbé who leads his flock among the chattering tourists of 1929... and eat an omelette for the good of your soul before you leave....Visit Rheims... and thank heaven for its restoration... To Strasbourg and beautiful Alsace-Lor- raine....Go south to the Loire and take an autocar trip from Blois, Tours, Saumur or Angers and give yourself to beauty and to dreams....Then south again to Avig- non... the Palace of the Popes...to Car- cassonne the incomparable...to Lourdes, the home of faith and miracles today. Information and literature on request RAILWAYS OF FRANCE General Representatives INTERNATIONAL ‘WACONS.-LITS, 701 FIFTH AVENUE, NEW YORK, OR ANY TOURIST AGENCY comicbooks.com