Life, 1929-06-14 · page 32 of 44
Life — June 14, 1929 — page 32: what you’re looking at
What you’re looking at
This page combines a **Canada Steamship Lines advertisement** with satirical content about financial speculation. **The Advertisement (left):** A glamorous illustration of a woman with outstretched arms promotes luxury river cruises down the St. Lawrence River. The copy romantically describes the journey through Canadian landscapes—the Thousand Islands, rapids, Laurentian Mountains, and resort destinations like Murray Bay—targeting American tourists seeking an escape from hot cities. **The Satire (right):** "A Toast to the Host Who've Been Left at the Post" mocks investors who made poor financial decisions during the stock market boom of the 1920s. The verses describe men who bought stocks (Radio, Wright Aero, Victor) at low prices but sold too early, missing massive profits—or conversely, held too long and lost money. The repeated maxim "You can't lose money taking a profit" is presented ironically, as these traders clearly *did* lose by misjudging markets. Together, the page contrasts leisurely vacation fantasies with the era's financial anxieties—a common *Life* magazine juxtaposition of aspirational advertising against contemporary economic reality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 Life Canada is Callin IMPORTANT: Our ships sail from the head of the Great Lakes down the St. Lawrence River, through the Saguenay Canyon, nearly 2000 miles of beauty and grandeur. The river caries fromroaring rapids toa vast expanse of blue water 18 miles wide, Steamers may be boarded at Lewiston, Rochester, Duluth or Detroit in the U.S.A, or at Queenston, Toronto, Montreal or Quebec in Canada, L; acool, pine-laden breeze blew down out of Canada to your hot city, would you follow it back to its north- land home? A short train journey and then—you embark ona luxuriously ap- pointed steamer to saildown the St. Lawrence River. All the historic grandeur of old French Canada is crowded upon its shores. You see the jewelled Thou- sand Islands and shoot the series of eight roaring rapids to Montreal. This is a pre- lude to the sterner beauty of the rugged Laurentian Mountains that follow the river from Quebec City to thrust their stupendous, rocky heads into the black waters of the mysterious Saguenay. Murray Bay, where the fashion- able Manoir Richelieu operates its own superb golf links, and Tadoussac, with its comfort- able hotel and trout fishing camps—are ports of call. Send for illustrated Booklet, Map and Guide. For full information, rates and reservations apply CANADA STEAMSHIP LINES | 715 VICTORIA SQUARE «Agents in the Principal Cities of the United States and Canada, or your own Tourist Agent MONTREAL Confider tial Guide (Continued m Page 28) Dance Numbers (Sheet Music) “A Hut in Hoboken” (Little Show) “Or What Have You" (Little Show) “Moanin’ Low” (Little Show) “Can't We Be Friends” (Little Show) “One In The World” (No show) “Yours Sincerely” (Spring is Here) “Song In My Heart” (Spring is Here) Records Here Comes Tue Sow Boat—(2) Wine Div You Get Twat Name (Columbia) (1) Not new, but great. (2) Well....where did you? Hit Tue Centno—(2) Sinc A Lrre Love Sone (Columbia) (1) Hitting on high. (2) Sentimental fox-trot. Tue One In Tue Wortp—(2) Warkinc Arounp In A Dream (Columbia) Ruth Etting singing blues and how. Nosooy But You—(2) Sinoino Ix Tue Raw (Columbia) Two extra good tunes. BirauncuaM Bertua—(2) Amt I Brive (Col- umbia) Ethel Waters lookin’ for her lovin’ Sam. A Toast to the Host Who've Been Left at the Post Here’s to the man, here’s a toast to the man And who knows that man may be you, Who paid for his Radio just twenty eight And sold it at net thirty two! We hoist up our glass while proposing a health To the man most sagacious and wise, Who bought his Wright Aero at nine and a half And sold out at twelve on the rise. And not to forget the wise trader who said “Now Victor is cheap below par,” He bought it and held ‘til the price was one ten And sold saying—“that’s gone too far”. When you look at quotations and think what you held A few years ago and then sold, You don’t get much comfort in hear- ing this wheeze Which wise men have told and re- told : “You can't lose money taking a profit’! Francis W. Hatch. comicbooks.com