Life, 1929-06-07 · page 3 of 48
Life — June 7, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not political satire. The page promotes Cadillac and La Salle cars to wealthy consumers. The illustration depicts an elegantly dressed woman in 1920s-30s style clothing, accompanied by attendants and a Cadillac automobile. The imagery suggests exclusivity and sophistication—appealing to "the celebrated and the sophisticated." The text explicitly states these cars are favorites among elite social circles, emphasizing their individuality and superiority. It notes De Luxe Fisher and Fleetwood coachwork options, with prices ranging from $2,295 to $7,000—substantial sums for the era, targeting the wealthy. The small figures in the background appear to be onlookers admiring the car and its fashionable owner, reinforcing the aspirational, status-conscious messaging typical of 1920s-30s luxury advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life THE PRONOUNCED FAVORITES IN THE SMARTEST AND MOST EXCLUSIVE CIRCLES That there are no other cars in all the world like Cadillac and Le Salle is eloquently confirmed by the character of the Cadillac-La Salle clientele... Wherever the celebrated and the sophisticated are gathered, the preponderance of Cadillacs and La Salles is impressive evidence of their popularity with particular people... The simple truth about this is that those who know motor- cars know just as certainly that there is no sub- stitute for the immaculate individuality and the joyous satisfaction of a Cadillac-built car... Deluxe Fisher and Fleetwood coachwork render Cadillac and La Salle the finest and smartest cars on the streets of the world... La Salle is priced from $2295 to $2875; Cadillac from $3295 to $3995; Fleetwoods up to $7000 —all prices f.0.b. Detroit... CADILLAC MOTOR CAR COMPANY, Division of General —=—S Motors, Detroit, Michigan; Oshawa, Canada. CADILLAC: ls SALLE comicbooks.com