Life, 1929-05-31 · page 3 of 36
Life — May 31, 1929 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It advertises the Norwalk Tire & Rubber Company's "Gold Standard" tire with a "Bonded Guarantee." The illustration at top shows a man and woman driving a luxury automobile with a dog, emphasizing comfort and leisurely motoring—the "Luxurious Comfort" promised by the product. This aspirational imagery was typical early-20th-century automobile advertising, appealing to wealthy consumers. The guarantee offers coverage for 6, 12, or 18 months against road hazards including blowouts and accidents, with replacement rather than repair. The ad emphasizes the company's "14 years of quality leadership" as proof of confidence in their product. This is straightforward commercial messaging, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LUXURIOUS COMFORT NOW { THE NORWALK TIRE e may now be purchased under A BONDED GUARANTEE against road hazards including accident, blowouts, cuts, bruises, tread wear, faulty brakes, wheel misalignment, etc. for: 18 MONTHS 12 MONTHS 6 MONTHS According to class of service and type of tire. NO REPAIRS —a concise Performance Guarantee that re- places with a new tire on a proportionate basis. After 14 years of quality leadership, the Norwalk Com- pany offers this broad, definite guarantee which is, in itself, the best proof of the Company’s confidence in its product. NORWALK TIRE & RUBBER COMPANY, Inc. Norwalk, Conn. New—and RUBBER LINED! The season’s sensation in motordom. Be sure you ask to see this de luxe tire with the red rubber lining. jG TN ORWA LK LIFE: Published Weekly by Life Publishing Company, $98 Madison A: N k, N.Y. Subs 5.00. Vol. 93, No, 2430, May 31,1929, Eat’d te 2ad Class Matter New York, June b, 1883s at New Vork Post Ofice, undce act of Alsicw 31899" Printed ia Us. Ay Fated ao 2ad Clans Matier at the Pont Office at Cleveland, Obio. Ent'd as 2nd Class Matter at the Post Ofice Dept. Canada. Copyright 1929, Life Pub. Co.,in U. S., England and British Possessions. comicbooks.com