Life, 1929-05-24 · page 32 of 36
Life — May 24, 1929 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. The top features a prize-winning handwriting sample from Martha E. Bardon of Richmond, Virginia, advertising Marlboro cigarettes with the tagline "Every Marlboro full, firm and round." Below are advertisements for luxury goods (Corday perfume, Spencerian pens) and The Gladison Hotel in New York City. The right column contains a "Confidential Guide" listing popular 1928 dance numbers and phonograph records—typical entertainment listings for *Life* magazine's readers. The largest section is devoted to **Life's Fresh Air Fund**, a charitable campaign providing recreational experiences for underprivileged children. The text describes monetary contributions and a donated piece of antique lace being sold to benefit the fund. **No political cartoons or satire appear on this page.** It represents typical 1920s magazine content mixing advertisements, entertainment guides, and charitable fundraising announcements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Confider tial Guide (Continued from Page 26) Dance Numbers (Shee? Music) 3 “Mossi Low” (Little Show) ] re “Caught in The Rain” (Little Sho Richmond Va. “A Hut in Hoboken" (inte ‘Show PRIZE “Song in My Heart” (Spring is Here) WINNER “Yours Sincerely” (Spring is Here) Marchitiose “Feeling I'm Falling” (No show) Masthors Contes © | “Your Love Is All That 1 Crave" (Mersin’ for Distinguished ; Around) Handwriting “Messin’ Around” (Avessin’ Around) “Button Up Your Overcoat” (Follow Thru) : of Baron Mus Bordin : ~ | Records Pretry Lirrte Twino—(2) Tuts Is Heaver | (Columbia) mh 1 qatile OU Movs. All vocal, Charles Hamp singing. (1) Light fox-trot. (2) Sentimental bal- vie (an OWed aod for Wz _ Penne ase Mea) Mississiprt Moaw (Columbia) (1) Fast syncopation, (2) Slow moaning trumpet blues. Every Marlboro full, Arter Traxxixe Ir Over—(2) Pat ot My : Dreams (Columbia) firmpandiround | Soft dreamy fox-trots, with vocal choruses Lapy or Tite Morninc—(2) Perrume op ] Roses (Columbia) A | | Includes one accordion, one guitar, two Mild as May grand tunes, and vocal interludes. Ir Atn’t No Fautt of Mive—(2) 1 Gor A “Cope” in My “Doze” (Columbia) MARLBORO | = PHILIP MORRIS & CO, LTD. INC. NEW YORK Lire’s Fresh Air Fund for 1928 Supplementing the — statement in Lire for December 28, two more con- ; tributions came after that number went to press: PARFUMEUR “Maxwell,” Scotland 63 15 RUE DE LA PAIX PAR IS Wm. C. Hunneman, Boston. . 5.00 $5.63 making a grand total for the year of $39,855.02, from 2098 contributors. Some $280 of this was specifically given MADISON AVENUE for building a fireplace in the Recrea- | * AT FIFTY EIGHT STREET tion Hall at the Girls’ Camp. Some more of it is to be used in erecting NEW YORK CITY some log huts for the coming season at the Boys’ Camp, besides other re- CABLE ADORESS THEODORE TIE pairs, and so on. But we had the sat- MADISOTEL isfaction of knowing that a goodly part of this money showed in the healthier, happier, heavier youngsters that formed our home-going parties through the summer. Goon SHors chide q DON'T FORGET crchiidée bleue Life’s $1,000.00 Contest For a Bridal Gown Atso TOUJOURS MO! - FEMME DU JOUR ‘STARTING An earnest contributor to Lire’s CORDAY FACE POWDERS - CORDAY L icKs Fresh Air Fund, donated in lieu of ————————— NEXT WEEK money, some beautiful old Dutchess = lace, cream color—nearly 2% yards long and 22 inches deep. It is in fair FINE condition and would make charming MEDIUM A N trimming for a wedding gown. It has é . been appraised as pang iwerth 475. * In accordance with the wishes of the 10 O7 wri te / donor, this is to be sold for the benefit e of the Lire Fresh Air Fund and we Beoad A ed wee offer it for sale for $50. Naturally, tan GUBACTER ANALYSBDOf my handocog, ad sample pens. (Adk any the whole sum will go to the treasury ‘oo oe ree! 2 of Lire’s Fresh Air Fund—address: 598 Madison Avenue, New York City. comicbooks.com