Life, 1929-05-17 · page 36 of 52
Life — May 17, 1929 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The dominant feature is a Squibb Shaving Cream advertisement using the "joy-ride" metaphor—comparing a smooth shave to an exciting automobile ride, a timely comparison in the car-obsessed 1920s. The ad promises effortless shaving and a "fresh face." The cartoon illustration shows a car full of gleeful passengers, visualizing the advertiser's claim that shaving with Squibb is thrilling and pleasurable. The page also contains what appears to be entertainment listings (records, dance numbers, theater reviews) and additional product advertisements for Apollinaris sparkling water, The Madison Hotel, Bridge Club cocktails, and Martini & Rossi vermouth—typical of Life's mixed advertising and content model during this period. There is no apparent political satire on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JOY-RIDES EVERY shave is a joy-ride when you lather with Squibb’s Shaving Cream. For Squibb’s starts off shaving so thoroughly and so smoothly that the razor just coasts through the beard—easily and _pleas- antly. And, always, Squibb’s leaves you with a fine, fresh face. You’ll like Squibb’s Shaving Cream for its clean- cut work—you’ll like it for its mellow comfort. Buy a tube tonight. Any drug store will supply you. The price is very reasonable— 40c for a large tube. © 1929 by E. R. Squibb & Sons A SHAVING CREAM BY SQUIBB Life Confider ial Guide (Continued 3 from Page 32) Records Tn. We Meer—(2) My Krnva Love (Col- umbia) Two pretty tunes sung by Bing Crosby, with a peach of a violin obligato, Sweet Normno—(2) Fasmonerre (Victor) (1) Violin, piano and organ novelty. (2) Piano duet by Ohmen and Arden. I'st Tumsry For Kisses—(2) One For Att, At For One (Victor) Snappy fox-trots with vocal choruses. Noverry Bivts—(2) Ticxre Barrcues Biurs (Victor) The names tell all. Kuu Ler Roserani—(2) Opuu Lant (Colum- bia) (1) Hawaiian hula with vocal trio. (2) Hawaiian waltz. Heten—(2) Nici or Memories (Columbia) (1) Sweet melody, well sung and played. (2) Sentimental waltz. Dance Numbers (Sheet Music) “Your Love Is All That I Crave” (“Messin’ Around”) “Messin’ Around” (“Messin’ Around”) “Song In My Heart” (“Spring is Here”) “Yours Sincerely” (‘Spring is Here”) “Button Up Your Overcoat” (“Follow Thrit”) “My Lucky Star” (“Follow Thru’) “You're Perfect" (“Lady Fingers”) “I've Got a Feeling I'm Falling” (No show) “When My Dreams Come True” (No show) Theatre (Continued from Page 28) skinned, Amazonian ladies, stripped to the umbilicals, socked each other in a four-round boxing match and there was a blonde male stepper also much vo-deo-do and skiddle-de-scow screech- ing, but not quite enough for any of us to become even slightly vanvechten- ized. “ — “Make him detour as, Butch—we got the right o’ way first.” aa s A delicious, refreshing, AID TO DIGESTION Health and pleasure, no ‘The Finest Sparkling Table Water ines ithe World Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York MADISON AVENUE AT FIFTY EIGHT STREET NEW YORK CITY maDISOTEY’ ages by getting— BRIDGE CLUB COCKTAIL RECIPES AND SCORE PAD —SENT FREE 1d address f 3 asd Bend name an ren Shah te see Hor & Co., 94-1 ork City sole importers MARTINI & ROSSI Verma, NOW ALCOHOLIC comicbooks.com