Life — May 3, 1929 — page 7: what you’re looking at

What you’re looking at

This is the cover of *Life* magazine from May 3, 1929—just months before the stock market crash. The cartoon depicts well-dressed passengers on what appears to be a ship, with sailors adjusting sails above them. A man in a captain's hat stands centrally while passengers below ask, "How high up before we can take a drink?" The satire references **Prohibition** (1920-1933), when alcohol was illegal in the United States. The "how high up" joke likely plays on the idea that maritime law or international waters might permit drinking where U.S. law didn't—a common loophole people exploited. The cartoon mocks the absurdity of Prohibition enforcement and public desperation to circumvent it, while capturing the era's sophisticated leisure culture and the gap between law and widespread public desire.