Life, 1929-05-03 · page 5 of 44
Life — May 3, 1929 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content promotes the American Car and Foundry Company's "A.C.F. '40'" — a luxury houseboat/cruise vessel designed for summer leisure travel. The top section contains a humorous poem by Arthur Guiterman about Charles Augustus Lindbergh, celebrating his aviation achievements with playful exaggeration (he "gave One Hop and off he flew," will "build a Nest"). This is straightforward celebrity praise of Lindbergh's fame circa 1929. The sidebar "Coming Ballyhoo" is whimsical science fiction comedy about space travel, not satire. The A.C.F. advertisement dominates, targeting wealthy readers with promises of waterborne luxury — comfortable berths, galley service, and escape from traffic and crowds. The photograph shows the vessel itself. No political commentary or satire is evident on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Who's Who In Verse Charles Augustus Lindbergh That Colonel Charles Augustus Lind- bergh Is not the least like August Strindberg, The Dramatist, I trust is plain, Though Both are of a Nordic Strain. It does not matter one Iota That Charles was born in Minnesota; If he’d been hatched on Puget Sound You couldn’t keep him on the Ground. | Before his Infant Lips could utter A Sentence, he began to flutter; And after that, before they knew, He gave One Hop and off he flew. When Others sort of had a Notion That they could flit across the Ocean, He nonchalantly took the Air And made the Trip with Time to spare. It may be Bright, it may be Pouring, | But anyhow he goes on soaring On Silver Wings through every Zone In Skies where Man had never flown. He flies and flies in all the Weathers. Instead of Hair he’s Feathers. And now ‘tis rumored East and West That he will light and build a Nest. We hope that he, with Love to guide him, And she, that soon will perch beside him, . Like Homing Doves with Wings un- loosed, Will shortly volplane home to Roost. And shall we greet them? You can trust us! We're mighty fond of Charles Augus- tus. —Arthur Guiterman. Coming Ballyhoo “Here you are, folks! Acrobus to | all the planets! Going right up! Round trip only fifty dollars! See the Moon by moonlight! See the wars in Mars! See Venus after dark! Visit Saturn, Uranus, Mercury, Jupiter, Nep- tune! Inspect the great milk springs in the Milky Way! How many, Mis- ter? Six? whole family a treat! Aerobus going right out! No, lady, the star dust isn't bad! No, there’s no danger from comets; they can’t go fast enough to catch us! No, lady, the boy will have to pay full fare! I know he'll only take up half a seat, but he'll see twice as much as a grown person! Acrobus to all the planets! Get a Hot-Dog Star Special and eat your lunch miles above the Earth! Yes, Mister, a para- chute at every seat! Yes, Miss, there are sailors at Neptune! Handsome ones, too! Aerobus going right up! Sail through the sky! Get a bird’s- eye view of Heaven! (Hell, Bill, take ‘em up, we got a fair load!) Fred-B. Mann, growing | That's the stuff, give the | BOM YH NPS7’RVWOS) UM’ TARO UNM QOH OE ROB of Summerlong Pleasure ND when we say pleasure, we mean it. Why spend your summer ashore when you can spend it afloat? Why join the Big Parade on the road when you can join the Select Few atthe roadsteads? Why endure traffic lights and parking rules when liberty and leisure are still alive on the water? And why pay separately for transportation and living quar- ters when the two are so beauti- fully combined in this A.C. F.“*40"? This beautiful, swift A. C. F. cruiser is designed and built as only the American Car and Foundry Company can do it. Graceful of line, staunch and seaworthy, comfortable and roomy. There are two large cabins,a completely enclosed bridge- | BORADBHAHOHAHOH AO OHAHOWHASHOMAO OHA OHO deck, an ample galley with its lockers and ice-box, two spotless lavatories, and quarters for your crew. Forward, there is a breeze- swept cockpit; aft, a roomy quarter- deck. A rendezvous for your friends, a floating home for the summerlong pleasure of you and your family. The A. C. F. 40" provides com- fortable berths for six and accom- modates many more during the day. She rides the seas like a life-boat, she steers as easily as an automobile, she is beautiful as a sea-gull in flight. Just reading about her is a pleasure ...so why not send, right now, for a booklet describing and picturing her in detail. Just write for booklet “L” to AMERICAN CAR AND FOUNDRY COMPANY A.C. F, Marine Salon, 217 West 57th Street, New York. Other show rooms at: Boston—Noyes Marine Sales Co., 1037 Commonwealth Avenue. Detroit—A.C. P.Salon, $00 E. Jefferson Avenue. Cieveland— N. J. Shea, 1424 Lauderdale Avenue, Lakewood. San Francisco--S. C. Kyle, 427 Rialto Building. Chicago —Ward A. Robinson, 8 S. Michigan Avenue. Wilmington, Del.—American Carand Poundry Company. 7 crui 7 7 s ¢€¢ fr S$ LIFEs Published Weehly by Life Publishing Company, $98 Madison Ave., New York, N.Y, ase Matter New York, June 8, 18830 at New York Post Ofsce, wader act of Sire st tere Praked ta as 2nd Class Matter New Yor! 1883, at Ni OSce at Cleveland, Ohio. eed ae 308 Class Matter at the P oat Oface Dept., Canada. Copyright 1929, Life Pub. Co,,in U Subscription, Ye. 93, No, 2426, May 3, 1929, Ear’d Eat'd as 2ad Class Matter at the Post ngland and British Possessions. comicbooks.com