Life, 1929-05-03 · page 35 of 44
Life — May 3, 1929 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct elements: **The Cartoon (upper left):** A humorous domestic scene where a woman on a swing observes a kite flying above a schoolhouse. The caption reveals she's correcting someone's assumption—her son Bill's lunch is attached to that kite, not something more sinister. The joke plays on the reader's expectation of danger or mischief. **The Advertisements:** The bulk of the page features ads for the Belvedere Hotel (Times Square) and prominently, **Kaffee Hag Coffee**—a decaffeinated brand. The coffee ad addresses a genuine consumer concern: enjoying coffee's taste and social ritual without caffeine's sleep-disrupting effects. The marketing emphasizes that Kaffee Hag is "97% free" of caffeine, allowing evening coffee consumption without insomnia. For modern readers: this reflects early-20th-century consumer culture where decaffeination was a novel solution to a real problem, and advertising directly addressed household anxieties about lifestyle choices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nuthin’ of the sort! Her boy Bill is in the ay mail, and that kite’s got his lunch on it!” Complaint is made that some cross- word puzzles are too difficult. What girl, for instance, could be expected to guess that “worn on the finger” may mean a thimble? —Humorist. 319 W. 48th. St. N. Y. Times Square’s Finest Hotel 450 Rooms 450 Baths No courts. All outside rooms with two windows and bath for each room. Large Rocm & Bath $4 $5 Double Room with Twin Beds, Bath... .$6 Mlastrated Booklet on request Curtis A. Hale Managing Director b Ou: Gar farted Do you ever hesitate to drink coffee at night? Try the coflee that lets you sleep So Many people deny themselves the pleasure of coffee in the evening—and dinner loses a lot of cheer. How unnecessary! You can enjoy all the coffee you want, no matter how late the hour, if it’s Kaffee Hag Coffee. Kaffee Hag Coffee will not keep you awake. It is 97% free of the drug caffeine—the drug that affects nerves and prevents sleep. And what a delightful flavor and aroma! Several of the world’s finest coffees are blended to produce one of the most satis- fying coffees you ever tasted. Mel- low, full-strength, heartening. No one ever knows the tasteless caf- feine is gone. Try Kellogg’s* Kaffee Hag Coffee. Let the family enjoy it, breakfast, lunch, or supper. . . . What could be more welcome to the coffee lover who has been putting up with substitutes? Kaffee Hag Coffee comes in sealed cans. Steel cut or in the bean. Served by hotels, restau- rants, on diners. Sold by dealers everywhere. Let us send you a generous can today. Mail the KAFFEE HAG CORPORATION 1877 Davenport Ave., Cleveland, Ohio Please send me, postpaid, Kafiee Hag to make ten cups of good coffee. I en- close ten cents (stamps or coin), KAFFEE HAG COFFEE The coffee that lets you sleep comicbooks.com