Life, 1929-05-03 · page 31 of 44
Life — May 3, 1929 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The dominant content is a promotional campaign for "Hol-Hi Week" (May 11-18), a golf ball driving contest sponsored by Wilson sporting goods. The small cartoon at top left, titled "The Aviation Influence," depicts a bird fueling mid-air—a visual pun referencing the newly feasible concept of refueling aircraft in flight, an emerging aviation technology of the era. It's paired with humorous one-liners from various publications about everyday absurdities (early cuckoos, radio dials, Mount Vesuvius). The main advertisement cleverly ties golf to aviation: the "Aeroplane Trophy" promises that the longest-driving amateur golfer will become "the world's most extensively photographed aviator"—playfully suggesting that exceptional golf drives might achieve aviation-like fame. This reflects 1920s enthusiasm for both aviation and sports celebrity. The Savoy Plaza hotel ad below advertises New York luxury accommodations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tue Aviarion INeLurNce. Fueling in mid-air. The cuckoo has been heard unusu- ally early this year, as usual —Punch. “Is there anything more pleasing than to turn the dial of a wireless set and listen to all the latest songs?” asks an essayist. Has he tried turning the dial the other way and shutting them off? —Punch. Mount Vesuvius was recently tipped with snow. Try that on your head waiter. —Toronto Goblin. According to a writer, no self-re- specting man stoops to borrowing. Cut this out and paste it on the handle of your lawn-mower. —Passing Show. EROPLANE TROPHY Jor the Longest-Driving Amateur HOLHI WEEK MAY ith TO 18th INCLUSIVE Any Amateur in Good Standing May Compete HE isa trophy that brings the longest drives of Hol-Hi Week more fame than an open champion could expect in a dozen title rounds! It goes to the winner of Hol-Hi Week Golf Ball Driving Contest. Everybody can enter free of charge and drives can be made down any fair- way, from any tee at any club in America. Whether you want to become the world’s most extensively photographed aviator at the end of the week, or whether you simply want to make your golf club the proud possessor of the high- est-flying trophy ever donated for a man-sized nation-wide contest—get a free contest slip at once from your local Pro or nearest sporting goods r. The brief, simple rules of con- test are printed on these slips—it is not neces- sary to buy any additional equipment to enter contest. In case of ties duplicate awards will be made to the contestants tying. cf Special discount on Hol-Hi balls—Special $1.50 per dozen discount on Hol-Hi balls—no more than one dozen to a customer—is our special contribution to all who need extra distance, to make Hol-Hi Week a nation-wide success. Coupon below, filled in by your- self, authorizes dealer togive you this special discount. e WILSON-WESTERN SPORTING NEW YORK, CHICAGO COODS COMPANY SAN FRANCISCO GOLF EQUIPMENT ———THIs COUPON IS NOT A CONTEST SLIP > This certificate te worth $1.50 om purchase of one dosen Hol-Hi Golf Balls during Hol-Hi Week. It certifies purchase was made on May s+» from (name of Pro or dealer) .... and when properly filled in it entitles this Pro or dealer to manufacturer's pro rata refund as epecial contribution to success of Hol-Hi Week. (Warning to dealers —This epecial discount {s limited to one doen balls per customer.) comicbooks.com