Life, 1929-05-03 · page 3 of 44
Life — May 3, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Kolster Radio advertisement**, not political satire. The page promotes Kolster brand radios through a domestic scene showing a well-dressed man demonstrating a radio set to a woman. The "home-made slogan" reference indicates that word-of-mouth marketing was crucial—families discussed radios before purchasing. The advertisement emphasizes that Kolster radios were popular enough to become conversational topics in communities nationwide. The text mentions Dr. Frederick A. Kolster as the inventor and designer. The ad highlights that "thousands of lives have been saved at sea" through Kolster radio technology, appealing to both practical utility and social responsibility. The program airs Wednesday evenings on Columbia's radio chain. This is essentially 1920s consumer marketing leveraging radio's novelty and perceived prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Radio sets are talked about to- day more than anything else people use. And in these conversations Kolster plays a big part, because itis only human to tell the story of any advantageous investment you make, Families gather neighbors’ opinions about radio weeks and wecks before they make an actual purchase, And on all hands they hear the famous home-made slogan, “Kolster is a fine set.” Home- made it is because the manufac- turers of Kolster Radio knew nothing about it until Kolster owners used it so repeatedly and in so many communities that it sounded like a chorus. Kolster is on the early budget of thousands because friends put it there. May we invite you to consult with Kolster owners in your own community? Saved at Sea! Thousands of lives have been saved at sea through the use of the Kolster Radio Compass. Dr. Frederick A. Kolster, its inventor, is also the de- signer of Kolster Radio receiving sets. What finer tribute could be given to Kolster dependability? Enjoy the Kolster Program every Wednesday evening at 10 P. M., East- ern Daylight Saving Time, over the nation-wide Columbia Chain, KOLSTER RADI 9 Copyright by Kolster Radio Corporation, 1929 comicbooks.com