Life, 1929-04-12 · page 41 of 44
Life — April 12, 1929 — page 41: what you’re looking at
What you’re looking at
This page contains primarily **advertising and a serialized story**, not political cartoons. The main narrative, "Tailor Made" (continued from page 9), tells a morality tale: a tailor named Mifkin extends credit to a struggling man named Holliday by offering to make him a suit "for business wear," essentially forgiving a debt. Holliday later returns with money, crediting his new suit with helping him land a job—implying that appearance/respectability enables social advancement. The story exemplifies 1929 optimism about self-improvement and the dignity of credit. The page also features **advertisements**: Squibb's Dental Cream (claiming to enhance cigar flavor), and Dunlop golf balls. Small humorous asides mock social behaviors (open-car drivers not using lights, boarding-house hostesses serving grapefruit to hide poor meals). The cartoons in the left margin are decorative illustrations accompanying the tailor story, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
} 7 t A MATTER OF TASTE THE preference for Squibb’s Den- tal Cream is just that. Especially if you smoke. For the daily use of Squibb’s is a mighty inexpensive way to get the fullest flavor from your cigar or cigarette. Right from the start, you'll find each puff more mellow—more full- bodied. *Cause Squibb’s deposits myriads of small Milk of Mag- nesia particles in the mouth crevices, There they stay protecting you from a bitter, jaggy taste. Squibb’s Dental Cream is for sale at all drug stores. 40c a gener- ous tube. Start today to get the full joy of smoking. © 1929 by E.R. Squibb & Sone Lastcrn Standard Tice over Sisstons WIZ, WE, ‘WIR, KWK, WREN, ', for interesting talks tn the’ preservation of health by sesinent ties through broadcasting facilities provided by E. R. Squibb & Sons. GUARD THE DANGER LINE Life Tailor Made (Continued from Page 9) down-at-heel bum. Mifkin sighed. Holliday said, “What did you want to see me about? The money I owe you? I'm damned sorry about it, Mif- kin, but...’ Suddenly Mifkin had an inspiration. He broke in, “The money? Why no, Mr. Holliday. It’s been a long time since you were in and I wondered if we couldn’t make you another suit; say something for business wear.” Holliday started forward in his chair. He began to say, “By Gad, that’s the whitest—” but he broke off and as though from habit said, “Why, thanks, I think you can. Can I be measured now?” Mifkin noticed the boy had a funny look in his eye when he left the room. For some reason the look reminded him of something he'd seen once in his dog’s eyes when he'd pulled an over-long fhorn from the soft pad of his footw That afternoon, when all his clerks had gone home, Mifkin went into the account room and furtively, as though afraid someone would catch him at it, he tore a page from the ledger. When he got back to his office he touched a match to it and wondered why the name Holliday could be read in the ashes after the paper had burned. Ten days later, coincidentally as Mifkin was trying to help his clerks find a missing page in the account book, young Holliday came in to see him. As soon as Mifkin had closed the door the young man pulled out a roll of bills. “Just dropped in to pay you for those old suits, Mifkin.” Mifkin took the money and beamed. Holliday went on. “You know, it’s a funny thing. The day after I got that last suit you made me I landed a job; a perfect wow of a job.” He leaned over confidentially. “Do you know,” he said, “you've got to be well dressed to get anything these days. I worked that all out by myself!” “Well, well,” said old Mifkin. “What do you think of that!” Drivers of open cars don’t put on their lights as soon as drivers of closed cars. They find it more comfortable to keep on their heavies. Our boarding house hostess is up to her old tricks again. She's serving grapefruit as the first course so you can't see what you're getting for the rest of the meal. HAVE YOU EVER HEARD ANYONE ASK FOR A BETTER GOLF-BALL THAN A DUNLOP? DUNLOP comicbooks.com