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Life, 1929-04-12 · page 4 of 44

Life — April 12, 1929 — page 4: what you’re looking at

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Life — April 12, 1929 — page 4: Life, 1929-04-12

What you’re looking at

This page is **primarily advertising**, not political satire. The left side contains a full-page advertisement for Chris-Craft motorboats, emphasizing recreational leisure and outdoor enjoyment. The right side features reader letters and editorial responses. The main content is a humorous exchange where the **Balboa Locomotive Company** satirically proposes selling a locomotive instead of a motorboat for recreation. The editor dismisses this as a joke, but the humor lies in the absurdity—contrasting the elegant, purposeful design of pleasure boats with the impracticality of a locomotive for leisure activities. The subsequent editorial banter about a "female swimming champ" named Lou appears to be typical magazine humor filler, unrelated to broader political commentary. This reflects 1920s recreational culture and automotive advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ae 2nd Class Matter New York, Jun: os Chris-Craft load you into Joyous Outdoor Life HOOSE the model you like best. Get early delivery from the Chris.Craft merchant. Get back of the wheel and let Chris- Craft lead you into a new world of pleasure, of recreation and bountiful health. Go at will, everywhere on water. Commute from home to busi- ness without effort—at express train speed—in comfort and luxury. Let Chris-Craft lead you into the fullest enjoyment of outdoor life—of clean, wholesome sport. Let it slide into hidden coves, show you the most beautiful of all scenery —landscapes from the water. Let it run your errands swiftly, dependably —carry you to social engagements on schedule time— meet and transport family and friends to any waterside destination. Let it thrill you with wide open throttle or soothe you with sedate idling. It meets your moods, controls like a motor car—is just the finest and fastest water transportation available in the whole wide world. There is only one Chris Craft. Select your Chris-Craft now to insure on-time delivery. Chris-Craft selling is attracting successful men from every field of business. These merchants will be found in all principal centers throughout the world ready to serve you. Deferred payments if desired. Ask for illustrated catalog describing all models. CHRIS SMITH & SONS BOAT COMPANY 204 Detrow Road, Algonac, Michigan New York Branch: Witchin Bldg, 1 West Sind Se. at Sth Ave. Chris-Craft nabouts + Sedans + Commuters + Cruisers 18 Models 22 ¢0 38 feet 30 10.45 Miles an How 82 to 223 Horsepower | 8 to 26 Passengers $2235 to $15,000° Write for this Catalog If the Automobile Boys Broke into the Locomotive Game Dear Sir: It has been brought to our attention that you are considering the purchase of a locomotive. Why not an upto the-minute, stoke-up-and-go 1929 Bal- boa? When the block signal says “Go”, this is the locomotive that steps out in front with the best of them. The owner of a Balboa need never take anyone’s cinders. Needless to say, the camcolike beauty of the Balboa Locomotive will enchant the most fastidious engineer. Our boiler artists have gone to the classic models, as only Balboa de. signers would do, for their latest crea- tions. For instance the arresting beauty of the boiler of the 1929 Balboa Sport Model Switch Engine is based upon the pure and flowing lines of a flue on a blast furnace in Butte, Mon- tana. The sleek trimness of the cow- catcher on the Balboa Mallet-type Run- about is clearly inspired by an old- fashioned stone boat. In truth the cye-caressing persuasions of the steam roller, horse car, and water-wagon have been happily combined in all 1929 Balboa Locomotives and Tenders, which are available in either Pittsburg Gray or the more conservative Bitumi- nous Black. No less attention has been paid to mechanical perfection. Thirty miles to the ton is not at all uncommon. A new and attractive instrument board enables the engineer to know at a glance his speed, blood pressure, lati- tude and longitude, product of 12 x 13, and a formula for taking out coffee stains. No detail has been soared for comfort or safety. May we not bring around one of our new models and let you sce for yourself? We want you to drive it, ride in it, get under it, and, in short, see if it doesn’t soot you. Ask the man who stokes one. Sincerely, Balboa Locomotive Company. Carl Hester, |r. Eprtor: No, I don’t like your joke. Contrisutor: Ah, but wait till you hear the theme song that goes with it, We wish that there was a female swimming champ by the name of Lou and that some other champ (you might call this one Gus) would fall in love with the gal called Lou. And then we could go around pulling the laughs by saying that Gus sure met his Water Lou. Vol. 93, No. 2423, i 12, 1929, Ear’d Bat’d as 2nd Clase Matter at the Post — a nd LIFE; Published Weekly by Life Publi Cc , $98 Madison Ave., New York, N.Y. Subscription, see Ma New York, Jone! “New Vork Post Ofte, ander ace of Maren 3, 1879. Print ¢ 8, 1883, at Ne ed in U. S. A. 1 Ofice at Cleveland, Ohio. Ept'd as 2nd Clase Matter at the Post Office Dept., Canada. Copyright 1929, Life Pub. Co,, in U. S., England and Britith Possessions. comicbooks.com