Life, 1929-03-22 · page 29 of 36
Life — March 22, 1929 — page 29: what you’re looking at
What you’re looking at
This page contains three distinct humor pieces typical of 1920s-30s Life magazine, plus a toothpaste advertisement. **The cartoons** mock marital infidelity: a boss's wife asks her office boy where her husband went; he replies the secretary "certainly does"—implying the secretary left with the husband. A second joke involves a woman wearing a low-cut dress in winter; she explains she's wearing "winter beads" for warmth, a flirtatious non-answer. **The advertisement** for Forhan's toothpaste uses alarmist health messaging common to the era, claiming "4 out of 5" people over 40 develop pyorrhea (gum disease). It promotes gum brushing as essential preventative care—reflecting early 20th-century anxieties about dental health and modern scientific marketing techniques that exaggerate disease risk to sell products. The humor pages satirize workplace romance and fashion pretense, while the ad exemplifies period advertising's fear-based sales tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Boss's wire: husband has gone? Orrice Boy: She certainly does, mum. Perhaps my husband's secretary knows where my —Ep She's gone with him. rybody’s Weekly. 27 Drinking synthetic gin is said to drive Americans temporarily mad. They'd be a whole lot madder, how- ever, if they couldn't get it. —London Opinion. Her Motner—I should think you'd be frightfully cold ‘in that low-cut waist. Fanny Prirp—Why, no. Don't you see I'm wearing my winter beads? —Detroit News. in sweetened water, on. Sample Bitters by port & Co., Balto, Md. Of All Answers! Russell E. Markert, the youthful dance director of “Animal Crackers,” says he overheard it in the office of a casting agent. “Any experience at Eva? “Twenty plicant New York Evening Graphic. playing Lite years,” answered the ap- lure is published every Friday, eimultaneously in the United States, Canada and British Possessions. Great Brita’ U.S. Patent Office. Title registered in d illustrations in Lire are copyrighted. For Reprint Rights apply to Lire, Rolle H c. i. Breama Buildings, Fetter ngland. The foreign trade supplied from Live's a Rolls’ House, Breams “Ne @ contributions will be dings, Lo: turned unless m pan nie atcwiped and addressed envelope non-return of unsolicited contributions. Notice of change of add: Live does not hold iteelf responsible for the loss or should reach this office two weeks prior ted. All communications should be n Avenue, New York. Me Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). White teeth may hide this bitter truth NOBODY’S IMMUNE* *Thinking all is well when teeth are white ~~ 4 out of 5 surrender to the disease-of-neglect F you would enjoy health and preserve your teeth see your dentist at least once every six months, Have him examine teeth and gums and correct any faults, And start brushing gums vigorously when you brush your tecth, using the dentifrice that helps to firm gums and keep them sound. Forhan’s, the formula of a dentist, is such a dentifrice. Such asimple regime will bring hs you peace-of-mind. Also it will protect you, for such diseases as Pyorrhea ignore teeth and launch a stealthy attack on gums that are neglected. If contracted, only expert dental treatment of long duration can stem their ad- vance. They ravage health and often cause loss of teeth. And Pyorrhea alone takes 4 persons out of S after forty and thou- sands younger as its victims. You willlike Forhan’s. Its taste is refreshing, cleansing. After using it morning and night for a few weeks you will see an improvement in the appearance of the gums. For this dentifrice helps to firm them and keep them sound. In addition, with- out the use of harsh abrasives, Forhan’s cleans teeth and helps to protect them from decay. Start brushing teeth and gums with Forhan’s today. Teach your children this good habit which will protect their health in the years to come. At all druggists, 35¢e and 60c. Formula of R. J. Forhan, D. D.S., ForhanCo.,N.Y. Forhans for the gums YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS comicbooks.com