Life, 1929-03-22 · page 2 of 36
Life — March 22, 1929 — page 2: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page**, but rather a **Chrysler automobile advertisement** from what appears to be the 1920s-1930s era. The page advertises the "Imperial," a luxury sedan-limousine, presented as a Chrysler Motors product. The top illustration depicts well-dressed passengers in an elegant interior—emphasizing the car's luxury appeal to affluent buyers. The vehicle diagram below shows the 7-passenger sedan configuration. The advertising copy emphasizes Chrysler's engineering reputation, design superiority, and the Imperial's status as the pinnacle of their manufacturing. Pricing information is included at bottom. This represents typical **period automotive marketing** targeting wealthy consumers, not political or social satire. The imagery reflects contemporary aspirational messaging about automobile luxury and technological advancement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IMPERIAL CHRYSLER MOTORS PRODUCT New Cheyiler Imperial 7-passenger Sedan-Limousine (sive wheels extra) DISCERNING publicwhich always expects the unusual and the superlative from Chry~ sler engineering and manufac- turing — based upon Chrysler's consistent record of leadership in every field—is more than ever satisfied by the new Imperial... Qlt has sensed here a degree of quality which would be prohibi- tive in a car, if produced with anything less than Chrysler effi- ciency and economies ... Q Chrysler has never produced its equal in every phase of beauty and behavior, in ease of handling and riding, in safety and depend- ability ...Q The new Imperial is the finest elaboration of Chrysler genius in design and performance and of the new style that re- styles all motor cars which has swept Chrysler to new heights of demand the country over. CHRYSLER IMPERIAL PRICES—Roadster, $2675; Standard Coupe, $2895; Toen Sedan, $2975; 5-passenger Sedan, $2975; Convertible Coupe, $2995; 7-passenger Sedan, $3095; 7-passenger Phacton, § 309 5; Sedan-Limousine, $3.47 5. All prices f.0.b. Detroit comicbooks.com